7 small businesses making fine jewelry more accessible

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Hopefully, you scored some major bargains at yesterday’s Black Friday sales. The deals definitely didn’t disappoint.

Today, however, it’s all about small businesses. No shade — but we’ve all given Amazon, Walmart and those other mainstream retailers enough of our money. Now, it’s time to show lesser-known retailers some love.

As an avid jewelry lover, I love discovering new fine jewelry brands. I’m always on the hunt for beautiful, unique pieces, which is where smaller businesses excel. Their designs are often unlike anything you’ll find at a big-box or department store. They’re incredibly well-made, and when you shop these brands, you know you’re supporting an actual person, not a corporation. Even better, many of these jewelry brands don’t have an astronomical markup due to a flashy brand name. That means, instead of spending thousands of dollars for real gold or diamonds, you can get high-quality jewelry at a more reasonable price.

If you’re looking for a gorgeous gift to give to someone you love this holiday season, or you want a sparkly new accent to wear to a holiday party, consider making a purchase from one of the fine jewelry small businesses below. They all have stunning pieces that you or your gift recipient will treasure for years to come.



It’s basically impossible to narrow down what STONE AND STRAND do best. Their earrings, necklaces, rings and bracelets are all amazing. Layering is one hallmark of the brand, so don’t be afraid to buy a few pieces to mix and match every day.

2. Aurate

Credit: Aurate

I own quite a few pieces from Aurate. Even after regular wear, they all look great. Most recently, I bought myself this Diamond Bezel Bracelet. I’ve yet to take it off. I love it.

3. Mejuri

Credit: Mejuri

Mejuri is another one of my go-to’s when I’m looking for new jewelry. Their best-selling styles include this classic Twist Ring, these Bold Hoops and these Diamond Mini Studs.

4. Noémie

Credit: Noémie

Though you can buy lots of different types of jewelry at Noémie, they definitely specialize in diamond rings. Take one look at their selection, and you’ll see that it’s nearly impossible to pick just one favorite.

5. Kinn

Credit: Kinn

The guiding principle behind Kinn’s breathtaking designs? Modern heirlooms that last a person a lifetime. Whether you shop the brand’s rings, necklaces or bracelets, you really can’t go wrong.

6. Auvere

Credit: Auvere

As the name suggests, Auvere is all about gold. They offer both 22 and 24 karat gold designs, with prices starting under $500.

7. Mateo New York

Credit: Mateo New York

Meghan Markle, Simone Biles and Alicia Keys are just a few famous women who’ve been spotted wearing Mateo New York. The selection includes affordable pieces like Yellow Gold Huggies for $300, in addition to splurge items like these Muzo Colombian Emerald Studs.

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