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If you’ve been wondering how to manage your color-treated hair in quarantine, you’re not alone. With no hair salon to go to, your roots may be out of control and forcing you to take matters into your own hands.
That seems to be the case for many others in self-isolation. In fact, the demand for coloring services and products have dramatically increased over the last month.
For example, L’Oreal’s color service Color & Co “has seen consultations increase from an average of 100 a day in March to over 1,000 as of April 29,” according to Glossy. Additionally, sales for hair coloring products increased by 23 percent compared to same time last year, according to Nielsen.
But even if you have a hair color kit, it doesn’t make you a hair expert. That’s why Madison Reed is hosting a digital Hair Color House Party Event on May 2 where you can ask licensed colorists all your burning questions! According to a representative from Madison Reed, there will be a live demonstration on Zoom, showing how to touch up your roots as well as a Q+A about all other hair processes.
Shop: Madison Reed LIGHT WORKS Balayage Highlighting Kit, from $45
It starts at 2 p.m. EST and ends at 3 p.m. EST. You can register for free here at Eventbrite and you’ll be sent a link to attend.
And as a way to pay it forward, Madison Reed will donate $1 to Covid-19 Direct Relief for every photo shared with the hashtag #HairColorHouseParty. For those who are not used to coloring their hair at home, this is the perfect chance to get some tips and tricks from the pros, and dive into the unique products of Madison Reed.
Founded by investor Amy Errett, the beauty startup offers an extensive line of haircare and hair color products customized for you. For example, the site allows you to take a color quiz or speak to a team of colorists online, or via phone or text to help you find your perfect shade. Additionally, you can choose from a wide range of coloring kits — including one for highlights. The Light Works Balayage Kit pictured above retails for $45, but members can pick it up for $36, a representative for Madison Reed told In the Know.
While Madison Reed is a subscription service, all products are available for a one-time purchase.
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