Today, we celebrate Indigenous Peoples Day by honoring and celebrating Native American people’s history, culture and their many contributions to everyday life. With this in mind, there are tons of Native American-owned brands that haven’t received the recognition of mainstream media but still deserve to be seen and celebrated.
Ginew, known as the only Native American-owned denim line, is one of those brands that started with humble beginnings and grew into something big.
Husband-and-wife duo Amanda Bruegl and Erik Brodt started Ginew as a side project, at first. According to the brand’s website, the couple’s family is “a contemporary Native American narrative, with each item they make drawing direct inspiration from their cultures and relatives.”
This ethos resonated with shoppers, as the brand has since expanded into a full artisan-made line inspired by workwear and clean finishes.
Embodying a vibe Ginew dubs as “Native Americana,” each piece blends workwear with elements from the Indigenous people’s Ojibew, Oneida and Mohican heritage for a more contemporary and modern aesthetic.
Take a look at some of Ginew’s most popular denim pieces below.
The Crow Wing Jean is a classic American five-pocket jean with a regular rise and a straight leg. According to the brand, it’s designed to be both versatile and functional. It’s also 100% sourced and constructed in the USA.
The name also holds significance to Indigenous people as the Crow Wing River is “the heart of the former Gull Lake Indian Reservation,” as the brand explains. It flows through their ancestral lands, providing water, food, transportation and leisure to their community.
Ginew Crow Wing Jean, $235
The Crow Wing Jean comes in black as well as this classic washed shade. The rivets feature Ginew’s leaf, while the brand’s crest symbol is embossed on the burrs on the back of the waistband. Oneida skydome and Ojibew lodges symbols — two designs that are traditional to Indigenous tribes — decorate the inside pockets.
Ginew’s West Fork “Red” Jean is a classic American five-pocket jean with a regular rise, full upper and tapered leg.
The West Fork of the Red River, as Ginew explains, is “the heart of the Stockbridge-Munsee Mohican Indian Reservation” and runs right in front of Uncle’s cabin.
Ginew Heritage Coat, $595
In addition to its denim trousers, Ginew is also known for its well-constructed jackets and coats — and the Heritage Coat is one of its best sellers.
Described as “a meaningful garment” that was “worn by our grandfathers and great-grandfathers in daily life,” this coat features a denim outer and Ginew’s original “We Walk Together” wool blanket fabric lining. The lining material and pattern “represent the sacred day (sunrise to sunset) and wampum belt (purples), teachings that impart values to guide us in our life together.”
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