If you’ve ever questioned why someone would pay a premium for jeans that are already ripped, then you’re seriously not going to like Gucci’s newest denim offering for men.
The fashion house is currently selling an “eco washed organic denim pant” online for £600 ($770) a pair — and the jeans are deliberately stained to look like you just rolled around in freshly mowed grass.
According to the product description, the high-end jeans are “specifically treated for a stained-like, distressed effect” (which you could also get by literally doing farm work).
Gucci is also selling a pair of denim overalls that are similarly stained for a cool £850 ($1,100), or $1,400 on its U.S. website. These are styled on the Gucci model for more of a Brooklyn-hipster-meets-Midwestern-farmer vibe (and, uh, not in a good way).
On social media, people weren’t too thrilled with Gucci’s new overpriced denim offerings.
“Wrong on all levels,” one person said about the grass-stained pants.
“Awful,” another user added.
“What fools they make of people,” a third user commented.
This isn’t the first time Gucci has left people outraged with its outlandish products. The brand also received backlash when it released its $870 pre-scuffed leather trainers.
For more fashion drama, read about how one brand faced backlash for using straight-sized models to show off its plus-size clothing.
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