What are the ‘hamster cult’ and the ‘Lana Del Rey cult’ on TikTok?

There’s a war brewing on TikTok. On one side there are hamsters, and on the other is Lana Del Rey. 

TikTok is a platform where absurdity thrives, and this new trend is no exception. A hamster cult is duking it out with a Lana Del Rey cult and nobody quite knows why — just that it’s crucial to choose a side in this epic war.

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Here’s what we *do* know.

What is the Lana Del Rey cult? 

In anticipation of Lana Del Rey’s new album, set to drop on Mar. 19, 2021, Lana Del Rey fans are mobilizing. The indie-pop singer has come under fire frequently during her career and the cult formed to garner support. 

To join the Lana Del Rey cult all you have to do is switch your TikTok profile photo to the image of Del Rey smiling in front of a burning car.

You can see the photo in this video by the user @jointhelanacultorelse.

There wasn’t really much to joining the cult besides changing your profile photo and post videos in support of Del Rey… until the war started.

What is the hamster cult? 

The hamster cult exists only in direct opposition to the Lana Del Rey cult. The social media user @walterhastalent on TikTok is the hamster cult founder. 

“If you don’t know what the hamster cult is it’s a TikTok cult of hamsters and the mascot is the meme staring hamster. Basically, we hate Lana Del Rey and it’s a TikTok war. So join the Hamster cult today!” they wrote on Twitter

To join the hamster cult, change your TikTok profile photo to the “Staring Hamster” meme.

Now both parties are pretty much just dissing each other on social media. 

 “I joined the hamster cult for a short time,” a Twitter user said. “Kinda boring. They did have great refreshments at meeting, though. Two out of five stars, as far as cults go. Joining the Lana Del Rey cult next.”

Why do people hate Lana Del Rey? 

Del Rey has had a polarizing career from the start. A lackluster SNL performance during her 2012 debut led many to question if she had rightfully earned her spot as a pop phenomenon. The years that followed were no less controversial. 

Del Rey declared she cared more about Tesla than feminism in a the Fader interview, donned a full Native American headdress in her “Ride” music video, lashed out at critics and called out women of color like Beyonce, Cardi B and Doja Cat for “being sexy.” 

When Del Rey came under fire for a lack of diversity on her 2021 album cover for Chemtrails Over the Country Clubshe said “my best friends are rappers.” 

Choose your side ahead of the upcoming album release — and do so wisely.

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