In August 2020, Forbes used pretax earnings from June 2019 through June 2020 to determine the highest-paid TikTok stars to date. Since Forbes’ list excludes classic celebrities and popular influencers who transitioned onto TikTok from other social media platforms, the richest users are mostly young people (and some of the most-followed users on the app).
It looks like the latest generation to come of age on social media is also making some bank. No one on this list of the richest TikTok stars made less than $1 million between June 2019 and June 2020.
The highest-earning TikTok stars might surprise you — if you’re not Gen Z, that is. Keep reading to find out who they are!
7. Spencer X — $1.2 million
Spencer X, born Spencer Polanco Knight, is the oldest user on this list at 28 years old. The beatboxer has aspirations of headlining Coachella and has worked with brands like Oreo and Uno.
6. Michael Le — $1.2 million
Michael Le is known for adding a comedic twist to his dancing videos and is founder of the TikTok collective Shluv House. The 20-year-old, who is responsible for two of the 10 most-liked TikTok videos, has an ongoing sponsorship with Bang energy drinks and plans to take over YouTube next.
5. Josh Richards — $1.5 million
Josh Richards has gone the traditional way of moneymaking on TikTok with some sponsorships from Reebok and HouseParty. However, the 18-year-old also co-founded a talent management company called TalentX, a drink business called Ani Energy and is the chief strategy officer at TikTok rival Triller.
4. Loren Gray — $2.6 million
Singer Loren Gray was the most-followed account on TikTok until this spring. The 18-year-old has been sponsored by some huge brands including Skechers, Hyundai, Burger King and Revlon. Gray signed with Virgin Records in 2018 and has released eight singles since.
3. Dixie D’Amelio — $2.9 million
Dixie D’Amelio is the older sister of dancing sensation Charli D’Amelio whose viral TikToks helped catapult her into social media stardom. But unlike her baby sister, Dixie is a singer. She has nabbed collaborations with Hollister and Morphe cosmetics.
2. Charli D’Amelio — $4 million
Charli D’Amelio is a 16-year-old dancer whose videos first went viral in June 2019. It wasn’t long after before celebs like Beba Rexha were asking her to perform at their shows. She has scored sponsorship deals with big brands like EOS cosmetics and Sabra hummus. She even has her own drink at Dunkin’!
1. Addison Rae Easterling — $5 million
Addison Rae Easterling started making TikTok videos using her skills as a competitive dancer in 2019. It didn’t take long for her to start getting recognized for her dance clips at Louisiana State University, where she attended school before she dropped out to pursue TikTok full-time. She’s since worked with brands like Reebok, Fashion Nova and American Eagle and launched a makeup line called Item Beauty.
If you enjoyed this story about the highest-paid TikTok stars, find out why your TikTok “For You” page is so scarily accurate.
More from In The Know: