The publication used estimates from June 1, 2019, through June 2, 2020, taking data from Captiv8, SocialBlade and Pollstar in addition to tips from industry insiders.
Below, learn about the YouTubers making the big bucks.
10. Jeffree Star
Jeffree Star had 600 million views on YouTube between June 2019 and June 2020 and boasts a total of 16.9 million subscribers as of writing. The makeup guru earned $15 million despite numerous controversies including racist behavior and sexual assault allegations.
9. David Dobrik
The funny YouTuber earned $15.5 million thanks to sponsorships with brands like SeatGeek, Bumble and EA. Dobrik boasts 18.6 million YouTube subscribers as of writing and received 2.7 billion views from June 2019 through June 2020.
Blippi is the only adult making children’s content on Forbes’ list. The 32-year-old received 8.2 billion views on his YouTube videos during the chosen time period, which helped him bring in $17 million. He also sells merchandise at major retailers like Target.
Nastya is a 6-year-old Russian YouTuber known for getting into various antics and shenanigans with her dad. She received a staggering 39 billion views on her videos and made $18.5 million from June 2019 through June 2020.
Arsement is a gamer with a focus on Minecraft, Roblox and Call of Duty. The 26-year-old — who runs several channels, including TBNRFrags and PrestonCosmic — made $19 million in 2020 and received 3.3 billion views across all his content.
Markiplier made his name on YouTube breaking down popular video games. At the time of writing, his main channel has 27.9 million subscribers. During Forbes’ specified time period, the 31-year-old received 3.1 billion views and brought in $19.5 million, making him the fifth highest-earning YouTuber in 2020.
This duo got their start hosting the nerdy talk show “Good Mythical Morning” in 2012. In 2019, their company Mythical Entertainment Co. acquired the popular sketch comedy YouTube channel SMOSH for $10 million, which helped bring their total earnings to $20 million. From YouTube alone, Forbes estimated that Mythical Entertainment brought in $11 million. With 1.9 billion views and 41.8 million subscribers across all their content, Rhett and Link were some of the most successful YouTubers in 2020.
3. Dude Perfect
The stunt comedy channel made $23 million this year after going on a national tour and shooting the documentary Backstage Pass about it. At the time of writing, the main Dude Perfect YouTube channel has 54.5 million subscribers.
MrBeast’s charitable stunts are a special blend of comedy and feel-good content. One of YouTube’s biggest newcomers, Donaldson’s channel brought in $24 million in 2020, with 3 billion views and 48.5 million subscribers at the time of writing.
1. Ryan Kaji
Kaji is the highest-paid YouTuber of 2020 — and one of the youngest people on the list. With 12.2 billion views across all his videos, the 9-year-old has a rabid fanbase that loves to watch him conduct science experiments, review toys and host family story time. Between his videos and licensing deals, Kaji earned $29.5 million in 2020.
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