Disturbing TikTok character ‘Huggy Wuggy’ leaves school officials concerned

Move over Slender Man, there’s a new horrifying character capturing the imaginations of children. Huggy Wuggy is gaining a cult following and he will send a chill down your spine. 

Huggy Wuggy is a video game character that’s rising in popularity. But don’t be fooled by his plush and friendly demeanor, he’s the villain of the story. The blue stuffed bear with rows of sharp teeth is alarming some educators and parents due to his sinister behavior and songs about violence. 

Who is Huggy Wuggy? 

Huggy Wuggy is a character and villain from the 2021 PC game Poppy Playtime by MOB Games. It’s a horror game where players solve puzzles to survive in a haunted toy factory. Huggy Wuggy is known for stalking and chasing players through vents. 

The blue monster has sparked a large social media following. People have taken to creating songs, fan art and creepy videos about Huggy Wuggy. 

Huggy Wuggy goes viral on social media

A song called “Free Hugs” created by the YouTuber TryHardNinja has become Huggy Wuggy’s unofficial theme song. Some of the spooky lyrics are, “Running round in a darkened room / Make a friend, I will be there soon / Sink my teeth in and you’re consumed.”

On TikTok, the hashtag #huggywuggy has over 1.8 billion views. 

People like @theroligore have taken to cosplaying the menacing character. 

Others like @jakefellman have turned him into a CGI character with some gruesome tendencies. 


Reply to @fnaffan408 huggy wuggy needs a hug. Inspired by the game “Poppy Playtime” #poppyplaytime #huggywuggy

♬ original sound – LIGHTS ARE OFF

While some like @lights.are.off are creating horror fan videoes where Huggy Wuggy lures you into vents just to scare you

Parents are considered about Huggy Wuggy

While adults are well-equipped to grasp that Huggy Wuggy is a fictional monster, children may not be old enough to understand. Because Huggy Wuggy appears as a toy, kids may see the character on their feed and click on inappropriate content. Moreover, parental blocks may not be effective because of the character’s kid-friendly name. 

In the United Kingdom, Justine Brown the head of Deal Parochial Primary School has warned parents about the content of Huggy Wuggy videos. Brown claimed that she saw kids as young as second-graders watching Huggy Wuggy videos. 

“We are seeing children recreating a game on the playground with hugging and whispering nasty things in the recipient’s ear,” Brown said according to Kent Online. 

Brown added, “It is a very deceiving character, as hugs should be seen as something kind and loving, and because of its cute name is able to infiltrate firewalls and filters.”

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