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With over 4 million YouTube subscribers and over 6 million TikTok followers, Hyram holds major authority within the skin care space, and today, his first-ever product line, Selfless By Hyram, has officially launched at Sephora.
The new brand is co-founded by Yarbro along with Colette Laxton and Mark Curry of The INKEY List and consists of five effective yet gentle products that the brand told In The Know have one collective mission: “to spark social change, one product at a time.”
“The creation of Selfless By Hyram is the amalgamation of everything that we three as founders stand for,” Yarbro, Laxton and Curry said. “Reimagining how you can build a beauty brand to put social impact first in everything you do was a challenge we just could not say no to.”
So, what does this mean? Selfless By Hyram will work to support organizations across four key areas:
- Our environment
Environment and health are the key focuses of the launch, specifically shining a light on the urgent climate and water crises, which Hyram’s loyal followers and subscribers know are two of his passions.
“In the first 12 months along, the brand’s ambition is to protect over 2,500 acres of rainforest from deforestation, restoring over 270,000 tonnes of CO2 (equivalent to over 80,000 cars for a year),” the brand explained.
It will also fund projects in over 60 communities in Eswatini, Africa, providing access to clean water to over 35,000 people for life.
Now, let’s get into the stars of the show: the products!
The Selfless By Hyram Centella & Green Tea Hydrating Gel Cleanser contains antioxidant-rich Centella and green tea. It comes in a pH-balanced formula to leave the skin feeling refreshed and makeup-free.
Retinol is a must-have product for any skin care routine. This serum contains both retinol and rainbow algae, which work together overnight to reduce the appearance of post-acne marks. They also help minimize the appearance of post-inflammatory hyperpigmentation.
The Mandelic Acid & Rice Bran Gentle Exfoliating Serum visibly exfoliates the skin effectively yet gently, delivering results without irritation.
The Salicylic Acid & Sea Kelp Pore Clearing & Oil Control Serum contains a blend of salicylic acid, niacinamide and succinic acid to target imperfections and unclog pores without irritation or drying out the skin.
Lastly, the line’s sole moisturizer contains Hyram’s all-time favorite ingredient: niacinamide. The nourishing yet lightweight gel cream pairs this powerhouse ingredient with maracujá for barrier support and to even out the skin tone.
Shop the full Selfless by Hyram line right now at Sephora (both online and in-store).
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