Audio from a 2019 mobile game has TikTokers reckoning with their own happiness

A Japanese mobile game has sparked an emotional new TikTok meme. 

Love Live! School Idol Festival All Stars is a Japanese rhythm game where users play as managers and members of a pop group. One character from the game, Mari Ohara, has inspired a new trend. A soundbite of her saying, “I’m so happy… I’m so sad” has TikTokers wondering what will really make them happy. 

The “I’m so happy… I’m so sad” TikTok sound explained

A clip of Mari Ohara was uploaded to TikTok on October 1 and has since become a popular sound with 159,000 videos associated with it. 

People on TikTok use the sound to express something that makes them happy right before realizing their choice has consequences or that the outcome isn’t what they expected. 

“Spending money on books,” @bncortemadera wrote in a caption. “Realizing how much you spent.” 

“Getting chicken nuggets,”@officialautumnrose said in a video. “But no sauce.” 

“Quitting my job at Google to make games about bubble tea,” @bobabria said in a caption. “Working 24/7 with little income. 

What is Love Live! School Idol Festival All Stars? 

The mobile game is centered around several pop groups in the Love Live! franchise, a series of rhythm games about fictional girl-bands. Characters from groups like μ’s, Aqours and Nijigasaki High School Idol Club appear in the game. Users play as managers or members of the various artists in a music competition. 

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