In The Know by Yahoo Honors: Geena Rocero

Trans rights advocate and founder of Gender Proud

Age: 38

Hometown: Manila, Philippines

Born and raised in the Philippines, Geena Rocero is an award-winning producer, director, model, writer, public speaker, trans rights advocate, and television host. Geena made history as the first trans woman 2020 Playboy Playmate of the Year, and again as the first Trans Woman Ambassador for Miss Universe Nepal. Geena has spoken at the White House, World Economic Forum, United Nations, State Department, and multiple Fortune 500 companies. She is the founder of Gender Proud, an award-winning media production company that tells stories about what it means to be trans and gender non-conforming. She has produced award winning media productions with MTV, VH1, LogoTV, Univision and Fusion TV. 

Instagram: @geenarocero

Twitter: @geenarocero


In honor of Asian American and Pacific Islander Heritage Month, In The Know by Yahoo is highlighting changemakers who are impacting the world through cultural advancement, community leadership and entrepreneurial innovation. See all of our honorees here.

Listen to the latest episode of our pop culture podcast, We Should Talk: