In The Know by Yahoo Honors: Whitney Geller and Yasemin Emory

Founders of Jems

Ages: 39 and 40

Hometown: Toronto

Whitney Geller and Yasemin Emory founded Jems, a nontoxic condom brand that makes vegan, gluten-free, cruelty-free, ultra-thin condoms. In an effort to make sexual wellness more transparent, Jems lists the ingredients used to make its condoms: natural latex, 100 percent silicone lube and nothing more — which it claims are not seen in other brands. “Jems is the result of a desire to create something for everyone and to change the way people relate to and perceive condom use.”

TikTok: @jemsforall

Instagram: @jemsforall


In honor of Women’s History Month, In The Know highlights changemakers making an impact on the world through cultural advancement, community leadership and entrepreneurial innovation. See all of the honorees.

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