In The Know rebrands to In The Know by Yahoo, effective September 1

Welcome to In The Know by Yahoo. We’re an award-winning video platform that brings you the best short-form video, culture, commerce, and content across living, style, beauty, cooking, gaming, and more, now with a clear connection to our parent company, Yahoo.

Why? Today we have introduced the new Yahoo, committed to investing in innovation and to reinventing digital media and consumer experiences. In The Know has always been part of Yahoo’s trusted ecosystem of brands read by 900 million monthly global active users, but now as In The Know by Yahoo, that relationship is even clearer. 

Listen to the latest episode of our pop culture podcast, We Should Talk: