In The Know Honors: Cyrus Veyssi

Beauty and wellness content creator
Age: 27
Hometown: Brookline, Mass.

Cyrus Veyssi is a non-binary beauty and wellness creator who strives to create more meaningful visibility for queer communities of color within the beauty industry and beyond. Cyrus makes it a point to use their growing platform to promote smaller brands created by and for queer and BIPOC people. Cyrus, a first-generation child of Iranian parents, struggled to find their identity within the oftentimes patriarchal structure embedded in Persian culture. Now, Cyrus uses their platform to connect with other queer Persian folx around the world as they discover their own identities.

Instagram: @cyrusveyssi
TikTok: @cyrusveyssi

In honor of Pride Month, In The Know is highlighting LGBTQIA+ changemakers making an impact on the world through cultural advancement, community leadership, and entrepreneurial innovation. See all of the honorees here.