CEO & Founder of Pink Root Products LLC
Hometown: The Bronx, N.Y.
Mariel A. Mejia, the CEO & Founder of Pink Root Products, is a Dominican-American NYC native born and raised in The Bronx. Following years of using relaxers on her hair from the young age of 11, Mejia found herself left with brittle, dry hair from all the damage caused to it by chemicals and heat. After graduating college in 2017, Mejia began experimenting with recipes and formulas to improve her hair’s condition. She eventually launched Pink Root Products in 2019 as her passion project, and left her corporate job quickly after that to work on her beauty brand full time. Pink Root Products was created to help customers, like Mejia, struggling with chemically treated and heat-damaged hair to transition back to its natural glory. Mejia’s products, all of which contain ingredients chosen to nurture all textures and hair types, are designed to revitalize hair and promote new growth. Her mission is to help people enjoy and feel confident about their curls.
In honor of Latinx Heritage Month, In The Know is highlighting changemakers who are impacting the world through cultural advancement, community leadership and entrepreneurial innovation. See all of our honorees here.