In The Know Honors: Snigdha Sur

Entrepreneur and thought leader
Based in: New York City

Snigdha is the founder and CEO of The Juggernaut, a subscription-based service that publishes thoughtful, well-researched South Asian journalism. A native of Chhattisgarh, India, Snigdha grew up in the Bronx and Queens, where she found that stereotypes and misinformation about her culture were constantly reinforced in Western media. It’s a deep-rooted problem, and Snigdha’s working on solutions. Her advisory roles with movie studios, digital media platforms, traditional news outlets, and many other types of companies is transforming how the United States shares and perceives South Asian stories.

Personal website:
Business website:

In honor of Asian Pacific American Heritage Month, In The Know is highlighting changemakers making an impact on the world through cultural advancement, community leadership, and entrepreneurial innovation. See all of the honorees here.

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