In The Know Honors: Yvesmark Chery

Age: 24
Hometown: Brooklyn, New York

Yvesmark Chery went to college to pursue a career in IT, but life took him elsewhere — into the world of high fashion modeling. It all started when an ex-girlfriend signed him up for a casting. The 24-year-old took the opportunity and ran with it. Since then, he’s carved a lane for himself as a high fashion and commercial model with vitiligo. Throughout his still-burgeoning fashion career, he secured a gig with skincare brand Youth To The People and appeared in major campaigns with household clothing brands H&M, Adidas and Puma. He has also appeared in Vogue Italy — and that’s just the beginning. Today, he continues to lead by example as a flourishing model with vitiligo, telling Refinery29 in 2020, “I want other people to look at me and be like, ‘If he can do it, I can do it.'”

Instagram: @yvesmark.chery

In honor of Black History Month, In The Know is highlighting changemakers making an impact on the world through cultural advancement, community leadership, and entrepreneurial innovation. See all of the honorees here.