It’s A 10 launched a new hair care product lineup made for people with curls and coils

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No one likes to feel left out. But for a long time, that’s exactly how people with curly, coily and kinky hair have felt when shopping in most mainstream retailers for hair products. There’s usually an entire aisle devoted to products for people with straight hair, while those with textured tresses typically get a single shelf in a back corner somewhere.

Slowly but surely, more and more brands are extending their product lines to include those with curls and coils. The latest brand to do just that? It’s A 10. The brand recently launched the It’s A 10 Coily Miracle collection, and it includes five products curly heads will definitely want to try.

Available at Sally Beauty and on the brand’s website, the new It’s A 10 Coily Miracle collection is formulated to add shine, moisture and definition to curls and coils. I recently had the chance to put the products to the test, and they’re all pretty legit. But the Coily Miracle Gelled Oil? Now that product totally blew my mind.

Coily Miracle Gelled Oil, $19.99

Credit: Sally Beauty

Everything I’ve ever been taught about gel is that it’s bad for your hair because it can be really drying. If your hair is already dry to begin with, which mine is, gel is a big no-no.

But the Coily Miracle Gelled Oil isn’t like so many others that can leave your hair crispy. Instead, this product is made with avocado oil and shea butter, so it defines and holds your curls without making them dry and crunchy. It’s normally a challenge for me to make my curls look nice and frizz-free after I’ve slept on them, but this Gelled Oil is a game changer. Once I’ve used this product, my curls just need a bit of fluffing, a spritz or two of water and they look almost as good as they did when I first used the Gelled Oil. I am obsessed.

As I mentioned, the It’s A 10 Coily Miracle collection includes four other products that are also worth trying on your mane. I am definitely keeping the Gelled Oil as part of my wash-day routine, but check out the others that you should consider adding to your hair care regimen below.

Coily Miracle Leave-In Product, $24.99

Credit: Sally Beauty

This Leave-In isn’t too heavy but will still make your curls soft and tame frizziness. I recommend starting with a little and only adding more if you need it.

Coily Miracle Hydrating Shampoo, $27.99

Credit: Sally Beauty

While so many shampoos strip curly hair of the moisture it needs, this one is super hydrating, thanks to ingredients like avocado oil, squalane and coconut oil.

Coily Miracle Curl Cream, $24.99

Credit: Sally Beauty

If you’re looking for a heavier Curl Cream that’s better suited for twist-out and braid-out styles, this is the one to buy.

Coily Miracle Mask, $39.99

Credit: Sally Beauty

Let’s be honest – we all slack when it comes to our hair care routine sometimes. Fortunately, this Coily Miracle Mask can help bring your strands back to life in no time.

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If you liked this post, check out everything you need to know about Nou hair care.

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