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With all of the money hypebeasts spend on kicks, it’s important to maintain the quality of those sneakers so that they don’t lose their value over time. Creases, scuffing and yellowed outsoles can all affect a sneaker’s resale value — the more defects the sneaker has, the less it’ll fetch in the market.
So, what’s the best way to keep your shoes in great condition while waiting for a buyer to come along? Take them out of the cardboard shoe box and place them in a plastic storage containers, says Racks Hogan, host of Complex and In The Know’s “The Flip.”
“Make sure you get that box,” he says on the show’s latest episode. “You just don’t want to keep the weight on them and, you know, crush your stuff … Block off a nice, you know, temperature-controlled room ’cause you don’t want it to be too humid. You don’t want to be too cold … you want them to be just right.”
Doing so will help your sneakers stay fresh in the long run.
With that being said, let’s get to this week’s drops.
It seems like there’s nothing Colombian reggaeton artist J Balvin can’t do. From releasing multi-platinum records to designing his own clothing, the singer is clearly a man of many talents. And Nike’s Jordan brand has clearly recognized the latter talent, collaborating with the artist on an iteration of the Air Jordan 1 High.
The shoe features a trippy, tie-dye colorway and jagged edges on the upper canvas and toe, along with the singer’s signature smiley face logo right by the heel. While the sneaker retails for $190, expect it to go for a lot more in the resale market — where Hogan expects the price to quadruple.
On June 11, 1997, Michael Jordan played the infamous “Flu Game” — Game 5 of the NBA Finals between his Chicago Bulls and the Utah Jazz. At that point, the series had been tied at 2-2, and Jordan refused to let his flulike symptoms get the best of him. Though the shooting guard appeared weak throughout the game, he managed to put up an impressive 38 points in a 90-88 win.
During the game, Jordan, who later revealed that he had instead experienced food poisoning, wore a pair of Air Jordan 12s in a black-and-red colorway (black upper with a red mudguard). As a tribute to that iconic moment, Nike is releasing a “Reverse Flu Game” version, which flips the colorway so that the upper is red and the mudguard is black.
But don’t count on this sneaker (which sells for $190) to make you big bucks. At most, Hogan expects it to fetch an extra $60.
According to Nike, the Air Jordan 4 Retro “Deep Ocean” takes inspiration from Japanese craftwork. The sneaker is outfitted in canvas and twill, sporting a patchwork design that evokes East Asian themes.
Though word on the block is that the $190 sneakers are only available outside of the U.S. (and exclusive to Asia), that doesn’t necessarily mean they’re worth the cop if you’re looking to buy them online and later resell, Hogan said. The sneakers seem to “have hints of GR [or General Release]” on it, meaning that significant quantities of the pair might be available to the public.
If you liked this story, check out why sneaker sizes matter in the resale game.
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