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It’s rare to find a swimsuit that is comfortable enough — let alone stylish enough — to wear all day long. From sagging fabrics to unappealing cuts, most swimwear is for the pool or the beach only. But if you are looking for a brand that changes that, meet JADE Swim.
Founded by former fashion editor and stylist Brittany Freeney, this Black-owned brand brings together Freeney’s minimalist style and thoughtful design elements to create gorgeous swimwear that you can wear to any warm-weather destination. According to the brand, the pieces are “carefully crafted from luxe fabric with shape retention technology to smooth and sculpt the body.”
JADE Swim is also making a difference for the planet. The swimwear is made of “responsibly sourced organic, recycled and regenerated materials wherever possible.” Additionally, all packaging is made from recycled plastic and biodegradable bags.
With most styles available in vibrant hues (as well as neutrals), shoppers will be able to find one-pieces and separates that can easily be mixed or matched. From layering-friendly bandeaus to one-pieces that can pass as bodysuits, these pieces are sure to become a staple in your vacation (or staycation!) wardrobe.
Shop: Apex One Piece, $198
Shop: Micro Strap Muse Scoop Top, $100
Shop: Ties Bottom, $90
Shop: Sena One Piece Terry, $220
Shop: All Around Bandeau Ribbed, $80
If you liked this story, you might like to read about women-owned food brands we’re shopping.
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