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Kacey Musgraves is going beyond music to help her fans channel her easygoing approach to life.
The “Space Cowboy” singer, who won Album of the Year at the 2019 Grammy Awards, teamed up with candle brand Boy Smells to turn one of her most popular songs, “Slow Burn,” into a scent of the same name. It’s Musgraves’ first-ever major brand collaboration.
Launched on Thursday, Feb. 6, Slow Burn was the culmination of a “highly collaborative journey centered on sound, scent and aesthetic” between Musgraves and the Boy Smells team.
The limited-edition, incense-driven candle aims to help its consumers be in the moment and be conscious of their surroundings, embracing vibrations that exist in our stillness.
Musgraves took to Instagram to announce the smokey product with her millions of fans, calling out its “androgynous” vibe in a lengthy caption celebrating the launch.
“I brought my song slow burn to life in the form of a smell. The scentiment is exactly what the song sounds like. It’s a little dank. A little crisp. Androgynous. Floaty. Earthy. Grounded,” she wrote. “It’s the smell of a fire faintly drifting on the breeze as you walk to your favorite bar down the street and cherish slow sips of your favorite wine.”
“Briefly thinking about strangers on the other side of the globe in Beijing rushing into work but you’re right here, admiring the fading colors of the disappearing sunset and enjoying exactly where you are in all senses,” the Texas native went on. “This was really a fun creative challenge for me and I’m a big fan of @boy__smells – a queer brand with Texas roots. Hope you love what we created.”
Musgraves and Boy Smells also celebrated their collaboration with an exclusive event at Public Arts on the Lower East Side the night before the launch.
The candle retails for $39 on Boy Smells’ website, but instantly sold out upon its release.
The boundary-breaking brand, which was founded in 2016 on the premise of burning up expectations by mixing traditionally feminine and masculine scents, offers a wide array of other candles that would blanket anyone’s home in a cozy, welcoming scent.
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