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In the video, she shares that she scored on a heart-shaped bag and exclaims, “You guys need to run to your nearest Kate Spade and grab this bag before they sell out!”
The shoulder bag in question appears to be made of pale pink leather. It comes with an extra-long shoulder strap so that it can be worn crossbody style, too.
And it turns out she was right. A few days later, TikTok user @lil_lissa24, who says she works at Kate Spade, made a video explaining that the bag sold out at every store in the United States. According to @lil_lissa24, the popular bag first debuted on Jan. 4 and, thanks to the viral TikTok, it is already gone.
“We had four until this morning. We sold out of all four, and I’ve gotten six calls just today asking if we had it in stock,” she says in the post.
TikTok user @_jbambii commented on how one video can make a product pop on social media: “The power of TikTok… honestly brands need to make deals with TikTok because they [sell] out the next day on everything.”
While this particular Kate Spade style isn’t available at the moment, there are a ton of adorable heart-shaped purses that you can snag before Valentine’s Day. Keep scrolling to shop six similar bags that give us heart eyes.
Shop: Boohoo Quilted Heart Cross Body Bag, $10 (Orig. $20)
Shop: Claire’s Quilted Heart Crossbody Bag, $17.49 (Orig. $24.99)
Shop: Charles & Keith Heart-Shaped Crossbody Bag, $49
Shop: Markese Leather Heart Chain Crossbody Bag, $74.97 (Orig. $223.37)
Shop: Bandolier Heart Pebble Leather Zip Pouch, $98
Shop: Kate Spade 3D Bikini Dot Heart Crossbody, $209 (Orig. $298)
If you liked this story, check out over 20 products that went viral on TikTok on 2020.
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