Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.
Tune into In The Know Live: Parenting every other Tuesday at 1 p.m. EST/10 a.m. PST. Co-hosted by In The Know by Yahoo’s Jeanine Edwards and Laura Clark, the show highlights the newest, coolest must-shop products for kids and parents.
November is Native American Heritage Month, and as an enrolled citizen of the Muscogee (Creek) and Cherokee tribes, I wanted to spotlight some Native-owned brands that feature cool items kids will love — and look adorable in — all year round.
One question that comes up a lot is: Can non-Native people also wear the items listed here? The answer is a resounding, all-caps YES! These Native-owned businesses designed their products with everyone in mind. To wear them shows your support for Indigenous businesses and artists, no matter your tribal status.
Thunder Kids Hat Co., $275 and up
Thunder Kids Hat Co. is the kids’ division of Thunder Voice Hat Co., the Southern California-based hat and apparel company founded by ThunderVoice Eagle (Navajo). These adorable hats, complete with leather bands, feathers and even hand-crafted ears, use reclaimed materials and “bring representation, inclusion and visibility to an industry that historically has none,” according to the company. These are “Native-made goods for all little ones.”
When it comes to design inspiration, Eagle told In The Know via email: “My mother taught me about my Belonging Place. She taught me that as I grow up and learn about the world and about who I am, I will never be lost. I have a Belonging Place with my People. I always have a home, and I always have a family.
“As my nieces and nephew grow up, it has been difficult to find children’s clothing, books, toys, shoes, etc. that include Natives. With the help of my nieces and nephew, the Thunder Voice Hat Co. team created Thunder Kids: a solution for more visibility, to help build their self-esteem in their Native Identity, and proudly remember their Belonging Place.”
The kids’ hat sizes range from 6 to 6 7/8 and are suggested for ages 4 to 10.
‘You Are on Native Land’ T-shirt, $14.99
This Urban Native Era T-shirt, which has sizes starting at 3 to 6 months, has a message that reminds all of us (Natives and non-Natives alike) that we are standing on land that originated with Indigenous people. Here in Los Angeles, I live on the historical homeland of the Tongva people. Here is one tool to find out which tribal land you’re living on.
Founded by Joey Montoya (Lipan Apache) in 2012, Urban Native Era started as a San Francisco-based Facebook page that documented protests and evolved into an internationally recognized brand. This Urban Native Era tee includes sizes for big kids and adults, too.
This adorable baby onesie from The NTVS (The Natives) showcases the warrior in even the smallest of packages. (The design is available in toddler tee sizes up to 4T, too.) Whether parents choose red, pink or plum, their baby will be wearing a truly authentic Native-made design.
The Minnesota-based company was established in 2014 by “two Native American guys trying to fill a hole in the market that is missing the voice of the people. Our mission is to teach the youth the importance of embracing culture and history while building a Native American clothing company.”
In The Know is now available on Apple News — follow us here!
If you liked this article, check out 50+ Native American-owned brands to shop today and every day!
More from In The Know: