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Kim Kardashian West is bringing SKIMS to the masses!
“It was a natural choice to bring Skims to Nordstrom as our first retail partner,” Kardashian West said in the announcement, posted on her Instagram Stories. “Nordstrom is renowned for its unmatched customer service and inclusive size offerings. It was essential to me that we launch with the full range of sizes and shades that Skims has to offer, which is a value shared by Nordstrom.”
The collection of shapewear, which launched in September 2019, began as a way to bring a new approach to undergarments intended to support, lift and flatter the natural shape of the body. SKIMS has since expanded to underwear, loungewear and sleepwear.
Nordstrom will carry three of SKIMS’ best-selling collections: SolutionwearTM, Fits Everybody Underwear and Accessories including Body Tape and Pasties. New products will continue to drop on a monthly cadence.
The retail giant has had a slew of successful celebrity collaborations in the past. From Beyonce’s Ivy Park to super-influencer Arielle Charnas’ Something Navy, it seems like Nordstrom is the clear choice when it comes to high-profile retail partnerships.
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