Kulfi Beauty is the brand making inclusive products for South Asian people

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Though representation in beauty is still lacking for many, Kulfi Beauty is making more space for South Asian beauties. Plus, the brand is doing so with some major pigment.

Founded by Priyanka Ganjoo, Kulfi Beauty takes its name from the Indian dessert that’s similar to ice cream. According to a press release, Ganjoo felt left out of beauty and didn’t even start wearing makeup until she was 22 years old. For her, the brand represents her childhood in Delhi eating kulfi as well as her growth through womanhood.

“Beauty to me is storytelling — it’s what we tell ourselves and tell each other,” Ganjoo said in the release. “The story I want to share with our future generations is that we are beautiful and we deserve to be celebrated.”

The product line includes five Kajal Eyeliners, all of which are created with the South Asian skin tones in mind. The eyeliners address skin concerns like undertone and are made with hydrating ingredients like aloe vera extract, safflower seed oil and vitamin E. Best of all, each eyeliner glides on the skin effortlessly with every application.

Kulfi Beauty’s five eyeliner shades are Tiger Queen, a terracotta shade, Nazar No More, a black eyeliner, Cheeky Chiku, a neutral brown shade, Rain Check, a teal with slight shimmers and Purply Pataka, a mauve with slight shimmers. Take a peek at the Kulfi Beauty Kajal Eyeliners below.

Shop: Kajal Eyeliner In Tiger Queen (Terracotta), $20

Credit: Kulfi Beauty

Shop: Kajal Eyeliner in Nazar No More (Black), $20

Credit: Kulfi Beauty

Shop: Kajal Eyeliner In Cheeky Chiku (Brown), $20

Credit: Kulfi Beauty

Shop: Kajal Eyeliner In Rain Check (Teal Shimmer), $20

Credit: Kulfi Beauty

Shop: Kajal Eyeliner In Purply Pataka (Mauve Shimmer), $20

Credit: Kulfi Beauty

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