A week ago, Kylie Jenner shared an intimate look at the Kylie Cosmetics labs in Milan, Italy, to her 364 million Instagram followers — but not everyone is thrilled by the exclusive insight.
Jenner, donning a lab coat, took photos of her seemingly inspecting a foundation-making machine, measuring jars of glitter and scooping ingredients from a glass beaker. At no point does Jenner claim she actually participates in the science behind Kylie Cosmetics products, and that she’s not wearing personal protective equipment (PPE), a hairnet or gloves seem to indicate this was more of a photo opportunity than an actual reflection of her creating products.
Makeup artist Kevin James Bennett called out Jenner on his Instagram in a lengthy caption accusing Jenner of “gaslighting” followers.
“I’m a cosmetic developer and work with cosmetic manufacturers (and their labs) as part of my job,” he began. “I’ve NEVER been allowed into the lab or onto the manufacturing floor without a hair net, shoe covers, mask…and disposable GLOVES.”
Bennett then called out the “ignorant manufacturer” who allowed Jenner to “stage this photo-op.”
“Kylie is gaslighting her followers into thinking she is creating cosmetics,” Bennett continued. “I need the name [of the manufacturer] because I want to make sure my clients NEVER work with them.”
Jenner came across the post and explained in a since-deleted comment that the location wasn’t an actual manufacturing facility. The fan account @kyliesnapchat
” target=”_blank” rel=”noreferrer noopener”>documented the exchange on Instagram with screenshots before the comments were deleted.
“I would never bypass protocols and neither would any celeb or beauty brand owner,” Jenner said. “This is a small personal space [for] creating my own fun samples and taking pictures for content … No one is putting customers at risk!”
“Just take responsibility on your mistake and move on,” Bennett replied.
Bennett also didn’t believe that a “personal space” would be so well-equipped with a homogenizing kettle and that Jenner would be working with as much complexion product as was in the photos for just making personal samples.
Forbes reported in 2019 that Kylie Cosmetics was valued at $900 million before 51% of the controlling stake was sold to Coty, Inc. for $600 million — bumping up the company’s value to $1.2 billion. But a year later, in early 2020, Forbes reported that Kylie Cosmetics had “overvalued itself.“