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If your pajamas don’t spark joy the minute see them in your drawer, you’re doing it wrong. After all, you’re (hopefully) spending close to eight hours in them, so shouldn’t your PJs be something that you can’t wait to put on? Duh! If your selection could use an upgrade, look no further than LAKE.
Friends Anne Read Lattimore and Cassandra Cannon founded LAKE in Savannah, Ga., back in 2014 when the women couldn’t find their perfect pajamas on the market. After that realization, they say they “pulled together a simple silhouette, a classic stripe, and the softest fabric imaginable, and we created pajama perfection.” The brand is all about celebrating every comfortable moment, from spending time with loved ones to enjoying some hard-earned me time.
LAKE also offers styles beyond pajamas, including robes, lounge sets and dresses, sweatshirts and after-bath essentials, as well as styles for men and kids. And as they say, they really do utilize some of the softest fabric out there. They make most of their products with Peruvian Pima cotton, but they also have a few pieces created with poplin and jersey cotton. But just because their products are high quality doesn’t mean they’re high maintenance; LAKE styles fit true to size and are machine-washable.
LAKE’s designs are inspired by summers on the East Coast so you can expect lots of stripes, contrasting piping, and a palette of reds, blues and greens. The brand also has a ton of great gift ideas for brides, new moms, couples and more. But with Feb. 14 just around the corner, you can’t go wrong when shopping from the brand’s Valentine’s Day selection. Below, shop seven pink and red picks from LAKE that anyone would love to receive (and, no, we won’t blame you if you also snag a set for yourself).
Pro tip: You can save 10% on your order when you sign up for emails and texts from the brand. Plus, orders over $50 ship for free!
Pima Robe in Classic Red, $136
Cozy Robe in Berry, $174
P.S.: Can’t decide which pajamas to buy? No worries. LAKE has an online PJ Finder quiz that can lead you in the right direction.
If you liked this story, check out this gorgeous Kate Spade purse that’s over $110 off.
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