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In The Know is proud to celebrate Pride Month. During this month, our team will highlight a wide range of LGBTQIA+ owned brands. We encourage you to support today and always.
Supporting the LGBTQIA+ community requires more than sporting rainbow merch during one month of the year. Sure, that’s a start, by why not take it a step further and make it your business to shop LGBTQIA+ owned brands every month of the year?
The LGBTQIA+ community is incredibly diverse, and the businesses below reflect that diversity. Whether you’re looking to stock up on new clothing, beauty products, home decor or candles, the LGBTQIA+ owned brands that follow deserve your support today and every day.
A Tribe Called Queer
Founder: Sabine Maxine Lopez
About the Brand: Sabine Maxine Lopez, who uses she/they pronouns, is the queer, Black and Indigenous creator behind A Tribe Called Queer. The LGBTQIA+ owned brand has a notable collection of statement-making apparel that highlights diversity in pronouns and gender expressions, as well as items voicing several calls-to-action. Not to mention, the brand’s sizing is both gender-neutral and runs from S to 4X.
Read more about A Tribe Called Queer here.
Alder New York
Founders: David J. Krause and Nini Zilka
About the Brand: Alder New York aims to create inclusive, vegan products that anyone can use. According to the website, the LGBTQIA+ owned brand formulates “vegan products with the best plant-powered extracts and clean, dermatologist-approved ingredients. We use universally beneficial ingredients, so you know they will work for you no matter your skin type. No complicated instructions or esthetician’s license necessary.”
Founder: Al Sandimirova
About the Brand: Inclusion is at the core of Al Sandimirova’s fine jewelry brand, Automic Gold. But being the only jewelry retailer to serve shoppers a wide range of ring sizes, from size two to 16, isn’t the only thing that makes this brand stand out. The brand also uses a diverse group of queer models, representing a vast range of sizes, races and gender expressions, to reflect its overall mission of supporting the LGBTQ community and Pride.
Read more about Automic Gold here.
Founder: Jayla Roxx
About the Brand: Jayla Roxx launched BatMe! Cosmetics in 2017 as a “celebration of queer individuality and the culture,” according to the brand’s website. Roxx, a Black transgender woman and television personality, wanted to create a beauty line that embodied her fiercest characteristics. She calls herself — and her line — “beautiful, bold and brave.” The vegan, cruelty-free brand prides itself on prioritizing affordability. In fact, the most expensive product in the line is a 30-shade eyeshadow palette, which retails for $35.
Read more about BatMe! Cosmetics here.
Founder: Jacky Wasserman
About the Brand: BeetxBeet (pronounced beet by beet) is an LGBTQIA+ owned brand that wants to raise our collective consciousness. Specializing in streetwear items like tees, hoodies and sweats, all of the brand’s pieces are designed to be conversation starters. Additionally, everything in the BeetxBeet collection is ethically produced in Los Angeles using low-impact dyes and shipped in eco-friendly packaging.
Founder: Bianca Negron
About the Brand: Looking to dress up a backpack or classic denim jacket? Then be sure to check out Bianca Designs. “Made with love in Queens, NY,” the brand sells pins, patches and other accessories that make a statement so you don’t have to.
Blk Mkt Vintage
Founders: Jannah Handy and Kiyanna Stewart
About the Brand: Blk Mkt Vintage highlights Black-owned businesses and brands through both brick-and-mortar and e-commerce shops. The Brooklyn-based concept shop specializes in both antique and vintage products found throughout the African diaspora. The brand has a treasure trove of one-of-a-kind items, from signed books to portraits.
Read more about Blk Mkt Vintage here.
Founder: Bobby Berk
About the Brand: Chances are you recognize Bobby Berk from his starring role on Netflix’s Queer Eye. When Berk isn’t busy making over people’s living spaces, he’s running a successful interior design and home decor empire that includes furniture, wallpaper, candles and more.
Founder: Robin Williams
About the Brand: Bowtie Behavior was born when founder Robin Williams couldn’t find an accessory for a friend’s wedding that fit her style or budget. The brand includes several different bowtie patterns with both pre-tied and self-tied design options to help spruce up any outfit. With bowties starting as low as $15, you can find an array of standout pieces in the collection.
Read more about Bowtie Behavior here.
Founders: Matthew Herman and David Kien
About the Brand: If you’ve seen those trendy candles that come in a black jar with a millennial-pink label, then you’ve already seen the brand Boy Smells out in the wild. With eye-catching fragrance names like Kush, Polyamberous and Redhead, the candles have quickly become cult favorites.
Founder: Brandon Blackwood
About the Brand: Brandon Blackwood’s contemporary accessories label focuses on timeless silhouettes, quality detailing and accessibility. This fashion brand’s handbags and accessories start at just $70 and have been carried by celebrities like Doja Cat, Kim Kardashian, Lala Anthony, Christina Milian and more.
Read more about Brandon Blackwood here.
Founder: Joshua Katcher
About the Brand: Created in 2010 by Joshua Katcher, Brave Gentleman is paving the way when it comes to stylish, sustainable men’s footwear. All of the brand’s seriously stylish shoes are made using vegan leather to combat the “disastrous climate impacts, loss of biodiversity and animal cruelty” associated with materials like wool and traditional leather. More recently, Katcher expanded the collection to include made-to-order suits that are crafted using 100% Italian-milled Bamboo.
Founder: Becca McCharen-Tran
About the Brand: Chromat was founded in 2010 by Becca McCharen-Tran, and according to the brand, each collection “explores the intersection of architecture, fashion and technology, producing garments that augment and enhance the body’s performance through innovative design and cutting-edge technical fabrics.” You can shop Chromat’s products on the brand’s website.
Founder: Vicky Pasche
About the Brand: High-quality androgynous clothing isn’t so hard to come by thanks to Vicky Pasche, the founder and creator of Dapper Boi. The brand sells gender-neutral clothing including jeans, chinos, button-up shirts, tees and more in a wide range of sizes. The button-up shirts are available up to a size 4X, and the jeans and pants are available up to a waist size 52.
Founder: Nikita Dragun
About the Brand: If you’ve been searching for a new beauty brand that’s not only unique but also has amazing products, Dragun Beauty is one of the latest companies from a YouTube star to have on your radar. Founded in 2019 by the Asian American YouTuber, makeup artist and model Nikita Dragun, the company now has a huge following, thanks to its mission to promote everyone’s authentic self and, of course, its best-selling makeup products. Dragun Beauty offers dozens of makeup products, including face palettes, liquid lipsticks, finishing powders and more that inspire bold, fun and unique makeup looks.
Read more about Dragun Beauty here.
Erdos + Ko
Founders: John Erdos and Louis Koay
About the Brand: Think functional yet beautiful. That’s the philosophy behind the stunning furniture designs you’ll find from Erdos + Ko, an LGBTQIA+ owned furniture and decor brand based in Dallas, Texas that should be at the top of your #homegoals vision board. With a mission to provide beautiful furnishings that you’ll actually want to put in your own home, Erdos + Ko’s unique style combines organic materials and modern elements for a timeless look.
Read more about Erdos + Ko here.
Five North Chocolate
Founder: Ben Conard
About the Brand: Five North Chocolate is a fair-trade chocolate brand that does a lot of good. It supports local cacao farmers in Côte d’Ivoire (which is five degrees north of the equator) and plants a tree for each order placed. The brand is also proudly LGBT+ owned and was the first chocolate brand in 2019 to feature the Certified LGBT Business Enterprise® seal on its packaging. Five North Chocolate makes vegan, low-sugar, organic dark chocolate cubes in two flavors: Pistachio Sea Salt and Cinnamon Almond. The snacks are essentially dark chocolate cubes topped with delicious nuts, berries and spices.
Founders: Courtney Rhodes and Chris Rhodes
About the Brand: Starting with the simple goal of “creating clothes that promote confidence and pride,” Courtney and Chris Rhodes launched FLAVNT. The brand sells awesome graphic tees that feature phrases like “Football, But Make It Gay” and “Proudly Queer.” Among FLAVNT’s best-selling items are their Bareskin Binders, which are chest binders available in an array of nude skin tones.
Founder: A.G. Breitenstein
About the Brand: Folx, a digital healthcare start-up, aims to create change by meeting the needs of queer and trans folks where big healthcare falls short. Founded by A.G. Breitenstein, who identifies as genderqueer (she/they), Folx partners with LGBTQIA+ clinicians and professionals to bring top-tier specialists together to offer services to those who need it most.
Read more about Folx here.
Formula Z Cosmetics
Founder: Zach Dishinger
About the Brand: Zach Dishinger is on a mission to challenge traditional and enduring gender norms. His company — Formula Z Cosmetics — is a disruptor in the beauty industry. “I want everyone to feel like they have a place in the beauty industry, and that’s really where the actual core of Formula Z came about,” Dishinger explains.
Read more about Formula Z Cosmetics here.
Founders: Remi Brixton and Nasera Alayon
About the Brand: Freck Beauty is the go-to viral product for creating temporary freckles. The faux freckle cosmetic pen provides long-wearing beauty marks anywhere on the skin. The product is available in one color that you can blot for a lighter shade or build upon for a darker shade. And yes, the brand says Freck is compatible with all skin tones.
Read more about Freck Beauty here.
Founder: Marli Washington
About the Brand: Since 2015, GC2B has been one of the go-to places for reliable chest binders. In trans and queer spaces, the company is well known and respected for making the essential garment safe and accessible. In fact, gc2b binders were the first garments designed and patented specifically for gender-affirming chest binding.
Read more about GC2B here.
Founders: David Yi and Michael Engert
About the Brand: Seeking to obliterate the binary in beauty, Good Light presents personal care products aimed at being gentle and effective for everyone. Starting a simple skin care line with a water-based cleanser, a milky toner and a probiotic serum, self-care is complete in just three easy steps. The brainchild of founder David Yi, the brand highlights nontoxic ingredients, utilizing the E.U.’s clean standard (which contains over 1,300 banned ingredients), and is even vegan and cruelty-free.
Founder: En Tze
About the Brand: Grrrl Spells makes queer, trans and feminist apparel and accessories inspired by the occult and everything spooky. The brand’s collection of pins really shine, from a metal option that says “Gay Goth” to another with a gemstone colored like the trans flag that says “I Am Valid.” These pieces are top-notch stocking stuffers — or pick up a few for a curated queer gift bundle.
Founders: Karen Roberts and Danette Sheppard-Vaughn
About the Brand: Karen Roberts and Danette Sheppard-Vaughn created Haute Butch in 2012 to address a need that still persists in fashion to this day: “masculine clothing tailored to fit women’s bodies.” While the brand started small, it’s grown to include everything from T-shirts and button-downs to tailored suits and vests. They even offer eclectic accessories like colorful ties and fun cufflinks.
Founder: Haily Marzullo
About the Brand: Humankind is the game-changing fashion brand making “swimwear and apparel for every body.” And yes, they really mean it! There are no gender categories on its site, and most of the Humankind swim pieces are available in sizes up to 4X. Hayley Marzullo, the founder of Humankind, recognized the need for more inclusive swim options and decided to do something about it. Not content to stick to just swimwear, Humankind also offers inclusive loungewear essentials like joggers, sweat shorts and a hoodie.
Founder: Jonathan Adler
About the Brand: Jonathan Adler’s design journey officially began in 1994, when he sold a few of his pottery pieces to Barneys (RIP). Fast forward 25 years, and now Jonathan Adler is one of the leading names in all things home decor and interior design. If you’ve ever seen his creations, then you know why the brand has stood the test of time. Jonathan Adler’s pieces are full of whimsy, personality and timeless style.
Founder: Kingsley Gbadegesin
About the Brand: Having worked at top design houses like Celine, Versace and Loewe, Nigerian American designer Kingsley Gbadegesin eventually went on to create his own namesake brand, K.NGSLEY. The collection features fashion-forward designs for the “female figure” and the “male figure,” plus accessories like beanies.
Founders: Laura Moffat and Kelly Sanders Moffat
About the Brand: The brainchild of Laura Moffat and Kelly Sanders Moffat, Kirrin Finch brings menswear designs to women, trans and nonbinary people. From long-sleeve button-ups to full-on suits and ties, the brand gives shoppers lots to get excited about. Beyond its sleek suits and comfy chinos, Kirrin Finch’s entire line goes up to a size 3X/24. To showcase the size inclusivity, the brand has an entire page of models with each one of their measurements provided to help you to find your closest “body match” before you start shopping.
Read more about Kirrin Finch here.
Founder: Kris Harring
About the Brand: You’ll immediately recognize Kris Harring’s creations, thanks to the clever “Gender” graphic featured on many of the designer’s pieces. Right now, you can snag tees, hats, hoodies, socks and more in the brand’s signature black-and-white colorway or in six other color combos that pay homage to different identities within the LGBTQIA+ community.
Little Pickle Memories
Founder: Emma and Nat
About the Brand: Obviously, not every family is the same. However, there aren’t always products readily available to celebrate this diversity. Little Pickle Memories embraces the non-traditional family, offering baby record books for queer families, adoptive families and even single parents. Little Pickle Memories also offers gender-neutral products. All throughout the brand’s items, you can find gift sets for babies and toddlers as well as record books and milestone cards.
Read more about Little Pickle Memories here.
Founder: Marley Hamilton
About the Brand: Lvndr Beautique is the indie, Black and trans-owned beauty brand that made over $20,000 in its first week. The brand’s founder Marley Hamilton began building the colorful Lvnder Beautique brand with 3D faux minx lashes and press-on nails. Now, after four months, the 28-year-old entrepreneur is delving into lash-liner adhesives.
Read more about Lvndr Beautique here.
MALIN + GOETZ
Founders: Matthew Malin and Andrew Goetz
About the Brand: MALIN + GOETZ was founded by Matthew Malin and Andrew Goetz, whom GQ dubbed the “first couple” of grooming in 2013. The queer couple launched the brand in 2004, and it’s been a best-seller ever since. MALIN+GOETZ’s products are famous for their minimalistic yet extremely detailed bottle designs. The luxurious line of clean beauty products covers all bases, including skin care, fragrances, hair care, body care and even candles.
Read more about MALIN + GOETZ here.
Miss Fame Beauty
Founder: Kurtis Dam-Mikkelsen “Miss Fame”
About the Brand: Miss Fame Beauty launched in 2018 and is the brainchild of model and drag superstar Miss Fame. According to the brand, Miss Fame Beauty is a “gender-boundary-breaking makeup brand founded on the basis of empowerment, inclusivity and obtainability.” The beauty collection includes a range of high-glamour fashion-forward lipsticks and multipurpose glitters.
Founder: Pierre Davis
About the Brand: Described as a “community-powered brand that focuses on empowering people of all colors, shapes and identities,” No Sesso was launched in 2015 by Pierre Davis. According to the No Sesso site, Davis now runs the queer-owned brand with business partners Autumn Randolph and Arin Hayes. “No sesso” is Italian for “no sex” or “no gender.” And the philosophy is apparent in the site’s approach to design. No Sesso designs feature a wide array of colorful prints and fabrics — and none of the designs adhere to traditional ideas of binary gender, making the collection inherently queer.
Non Gender Specific
Founder: Andrew Glass
About the Brand: Founded by a beauty industry veteran, Non Gender Specific is an LGBTQIA+ owned brand that offers products that target at least seven skin concerns with each formula. The products are vegan, cruelty-free and focused on minimizing waste.
Red more about Non Gender Specific here.
Founder: Gloria Noto
About the Brand: Beauty has no gender — and neither do beauty products. That’s both fact and the philosophy behind Noto Botanics, a queer-owned brand created with the LGBTQIA+ community in mind. The vegan and cruelty-free brand, which is “for everyone and all skin types,” uses high-grade and ethically sourced natural ingredients in its skin and makeup products. The items are multi-use and minimal, packaged in glass with simplistic labels.
Read more about Noto Botanics here.
Founder: MI Leggett
About the Brand: MI Leggett is the artist and creator behind all of Official Rebrand’s one-of-a-kind pieces. They upcycle discarded items to create truly unique tees, hoodies, handbags and more. Because each piece is handmade, you shouldn’t wait to snag an item that catches your eye from the collection.
Founder: Rachel Berks
About the Brand: Founded in 2012, Otherwild is a retail destination, but it’s also a graphic design studio and gathering space created to showcase artists and creators of practically all mediums, including cooks, designers, perfumers and dancers.
Read more about Otherwild here.
Peau De Loup
Founders: Adelle Renaud and Erin McLeod
About the Brand: When founders Adelle Renaud and Erin McLeod were having trouble finding button-down shirts that properly fit their curves, they decided to create their own. And so, Peau De Loup was born. The brand specializes in “androgynous-style clothing designed for all bodies with curves, regardless of gender identity.” Peau De Loup has a seriously incredible selection of button-down shirts in tons of fun prints, patterns and colors. Given the success of their button-down shirts, Renaud and McLeod have gone on to introduce even more styles for curvy bodies, including suit jackets, vests, tees and outerwear.
Read more about Peau De Loup here.
Founder: Madin Ray Lopez
About the Brand: Even in 2021, there are still people and places that fail to welcome the LGBTQIA+ community. That’s why brands like ProjectQ are so critical. Founded by Madin Ray Lopez, the non-profit organization uses hair as a medium to help empower young people in the Los Angeles community and around the world. Not only do they offer free gender-affirming haircuts to LGBTQIA+ youth experiencing homelessness, but they also sell hair care products designed specifically for curly hair textures on the ProjectQ website. There are currently four products shoppers can purchase, including a Qurl Cream, Edge Control Gel and a Qo-Wash.
Founder: Zipporah Jarmon
About the Brand: Created by Zipporah Jarmon, Pyramid Seven is the game-changing brand that created underwear “for periods, not gender.” According to the brand’s website, “Our underwear allows a person to wear any available menstrual product comfortably inside our boxer briefs without worrying about leakage, bagginess or discomfort.” Pyramid Seven currently offers boxers in four colors, all of which are available in sizes XS-XXL.
Queer Candle Co.
Founder: Ab and Al
About the Brand: Queer Candle Co. is a queer-owned NYC candle business that makes small-batch soy wax candles. The scents are delightful, rotating with the seasons so there is always something new. These candles burn forever, plus they are really fragrant. Though you really can’t go wrong with your selection, the winter spruce scent is really gorgeous.
Read more about Queer Candle Co. here.
About the Brand: If you’re looking for a delicious morning drink alternative, look no further than Rad Foods. The LGBTQ+ woman-owned brand sells two types of plant-based beverages: Rad Roast and Rad Cocoa. The brand calls Rad Roast its “coffee alternative,” and it’s made with roasted chicory, dandelion, cinnamon, cacao and lion’s mane and reishi mushrooms. Rad Cocoa, as you can probably guess from the name, is like hot chocolate. It’s cane sugar-free and only lightly sweetened with coconut sugar. It’s also pretty nutrient-dense, with ingredients like activated reishi and turkey tail mushroom powders and cinnamon.
About the Brand: Based in Vermont, Shire Suds is an LGBTQIA+ owned beauty brand and small business that caters to those with dry, sensitive skin. The company offers a line of beautifully handmade body soaps that are safe for those with rosacea, eczema, acne and other skin issues to enjoy.
Show & Tell Concept Shop
Founder: Alyah Baker
About the Brand: Whether you’re looking for a unique piece to add to your wardrobe or an eye-catching accent for your home, you’ll want to check out Show & Tell Concept Shop. Founded and curated by Alyah Baker, this brand offers handmade items from the Show & Tell collection along with other ethical and sustainable gems hand-picked by Baker. In June 2021, the shop is donating 15% of the proceeds from its Pride collection to the Trans Justice Funding Project.
Founder: Patrick Kelly
About the Brand: If you’re looking for a new signature fragrance, check out Sigil Scent’s thoughtfully designed, gender-fluid fine fragrances. All of the brand’s scents are made using natural plant and flower extracts, and they’re packaged in beautiful, minimalist bottles that will look great on your vanity or in your next “shelfie.”
Founder: Stoney Michelli
About the Brand: Gender-fluid Black-owned clothing brand Stuzo sends a with every single garment it creates: that there are infinite ways to express oneself. The collection includes tees, sweatshirts, joggers and accessories with phrases like “boi girl,” “Yup, still gay!” and “gender-free” emblazoned on them. “Fashion and the things that you wear is a form of self-expression. It really is what’s within. As we’ve seen over the years, it’s not just male and female. There are so many other aspects of who we are,” Michelli told In The Know. With many people having intersectional identities, Stuzo is a brand encouraging you to rock them all proudly.
Read more about Stuzo Clothing here.
Style Is Freedom
Founder: Toni Branson
About the Brand: Founded by Toni Branson in 2008, Style Is Freedom is an LGBTQIA+ owned fashion brand that is committed to creating “a safe space in fashion for the masculine identifying woman to exist.” The brand’s tees, jackets and accessories are often emblazoned with empowering words like “Freedom” and “Tomboi.”
About the Brand: Following the success of their Hi Wildflower makeup collection, creator Tanaïs is launching a new eponymous collection that will include “fragrance, beauty and jewelry as expressions of ritual, adornment and ancestors.” You can steal a sneak peek at the forthcoming richly pigmented lipsticks at studiotanais.com.
The Phluid Project
Founder: Robert Garrett Smith
About the Brand: The Phluid Project is all about empowering people to feel free to be exactly who they are. Featuring a wide selection of queer fashion, some of its products feature historic LGBTQIA+ protest slogans and designs. We also love that the brand’s website has a resource tab to support those in need in the queer community.
Read more about The Phluid Project here.
Third Culture Bakery
Founders: Wenter Shyu and Sam Butarbutar
About the Brand: Created in 2014, partners Chef Sam Butarbutar and Wenter Shyu made their tasty Mochi Muffin to kick off their brand, Third Culture Bakery, showcasing their Indonesian and Taiwanese backgrounds. They’ve since expanded into several other flavored pastries, including the Third Culture Bakery Matcha Mochi Muffins, the Ube Mochi Muffin and the Black Sesame Mochi Muffin.
Read more about Third Culture Bakery here.
Founders: Fran Dunaway and Naomi Gonzalez
About the Brand: TomboyX is a queer-owned underwear and loungewear brand that makes the most comfortable underthings ever. The brand carries specific pieces that cater to the trans community, like compression tops and packing boxers. Plus, the sizing is incredibly inclusive, ranging from XS to 6X.
Read more about TomboyX here.
We Are Fluide
Founders: Isabella Giancarlo and Laura Kraber
About the Brand: We Are Fluide prides itself as “cosmetics designed for all skin shades and gender expressions.” All of their products are not only vegan and paraben-free, but they’re also cruelty-free. We Are Fluide is probably best known for its 7-Free nail polish, which is now available in more than 10 shades.
Founders: Emma McIlroy and Julia Parsley
About the Brand: Founded in 2013, Wildfang “started with the ‘radical’ belief that a womxn has the right to wear whatever the hell she wants and be whoever the hell she wants.” This clothing company is behind the widely recognized Wild Feminist merch and is also known for its Button Ups 4 All line of shirts that “feature menswear tailoring that works on our bodies.”
Read more about Wildfang here.
Yeah Dawg Vegan
Founder: Marina Benedetto
About the Brand: For the best vegan hot dogs around, look no further than Yeah Dawg, a queer-owned vegan hot dog brand based out of New York City. Founded by Marina Benedetto in June 2013, Yeah Dawg was born out of Benedetto’s more than five years of experience as a chef and counselor at a homeless youth shelter. It was there that Benedetto took on the unique challenge of introducing kids, once used to a heavy diet of fast foods, to healthier and more nourishing foods that were “accessible and culturally familiar,” Benedetto says on Yeah Dawg’s website.
Contributors: Madison Alcedo, Taylor Bell, Ari Bines, Ellie Conley, Moriba Cummings, Katie Dupere, Jeanine Edwards, Jamé Jackson, Brittany Nims, Julia Webb