Seventeen Magazine issued an apology on Jan. 22 explaining that it had published a story with quotes that its staff believed were from Reinhart, but later found out were from someone else.
“Today, we briefly published a story with information we were lead to believe was from Lili Reinhart. However, it was brought to our attention that the person who contacted us was, in fact, an impersonator and had no connection to the Riverdale star,” the magazine wrote on Twitter.
“How does this happen?” someone replied. “How does a media company as big as you guys, who in the past have interviewed Lili, somehow interview an impersonator?”
The Riverdale star shared the apology on her Instagram Stories and called the situation “bizarre.”
“For some bizarre reason, someone impersonated me in an interview with @seventeen. Nothing inappropriate was said, but those were not my words and I wanted to address it,” Reinhart wrote on Instagram.
Seventeen took down the article immediately. Shortly after, The Daily Express issued an apology for also being tricked into thinking they had interviewed Reinhart.
Lucas Hill-Paul, a TV reporter at the U.K.-based outlet, tweeted: “It’s been brought to my attention that the interview I shared with Lili Reinhart was fake, and someone has been impersonating Lili and her publicist … Obviously, I’m embarrassed and quite disturbed, and sincerely apologize to anyone who was misled by the article.”
The false quotes mainly concerned Reinhart’s Riverdale character ahead of the show’s upcoming fifth season.
Considering Riverdale’s avid fanbase, several Twitter users speculated it was a “barchie” stan who might’ve pulled the stunt. “Barchie” is the “ship” name for Betty and Archie — two of the main characters on Riverdale, played by Reinhart and KJ Apa respectively — who many fans want to end up together.
However, this is currently nothing more than a theory circulating on Twitter. The real identity or purpose behind why someone pretended to be Reinhart and her publicist remains a mystery.
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