Queer-led beauty brand MALIN+GOETZ was founded by the ‘first couple’ of grooming

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There are a handful of skin care and beauty brands that are instantly recognizable from their packaging and branding, and MALIN+GOETZ is one of them. Sold at several retailers like Kith, Nordstrom and even Amazon, the brand is known for providing everyday beauty and home essentials that will up your “shelfie” game.

MALIN+GOETZ was founded by Matthew Malin and Andrew Goetz, whom GQ dubbed the “first couple” of grooming in 2013. The queer couple launched the brand in 2004, and it’s been a best-seller ever since.


The luxurious line of clean beauty products covers all bases, including skin care, fragrances, hair care, body care and even candles.

MALIN+GOETZ’s products are famous for their minimalistic yet extremely detailed bottle designs. Andrew Goetz explained on the brand’s website why they chose to take this route with their packaging.

“Our names are on the bottles. As such, so are our values,” he said. “We strive to make the most efficacious and healthful products possible. It’s incredibly paramount to us that every product does what we say it’s going to do, and to formulate products that are safe and gentle.”

Check out a few of the brand’s best-sellers below.

MALIN+GOETZ Grapefruit Face Cleanser, $36


MALIN+GOETZ’s best-selling Grapefruit Cleanser boasts a three-in-one formula that gently yet effectively removes makeup, dirt and oil, all while toning and improving the look and feel of skin without drying it out.

MALIN+GOETZ Dark Rum Candle, $55


The brand is also super famous for its distinct candle scents, and its Dark Rum Candle is a top-seller for a reason. Inspired by the old-world bay rum used by sailors traveling through the Caribbean, this candle has notes of leather, rum and creamy milk for a truly intoxicating mix of scents.

MALIN+GOETZ Cannabis Eau De Parfum, $95


By far one of its best-selling products since its launch, the MALIN+GOETZ Cannabis Eau de Parfum fragrance is the perfect balance of naughty and chic, as the brand describes. It’s THC-free but is heavy on black pepper and bright bergamot, making it a must-have, earthy apothecary staple.

MALIN+GOETZ Peppermint Shampoo, $22


The MALIN+GOETZ best-selling Peppermint Shampoo features its signature foaming formula. It also has amino acid-based cleansing agents that purify and balance the hair and scalp without stripping or leaving buildup.

MALIN+GOETZ Essentials Kit, $32


If you want to test out all of MALIN+GOETZ’s best-selling face, body and hair care products, this Essentials Kit is the way to go. It comes with six travel-size everyday essentials, neatly packed in a clear, reusable plastic bag that’s perfect for travel.

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