Embrace your inner ‘material girl’ with a new TikTok bop

A rapper’s Madonna-inspired song has people flashing their luxurious and not-so-luxurious lifestyles. 

Saucy Santana’s single “Material Girl” seems to have taken over TikTok this fall. Although the track was released back in 2020, its “bass boosted” remix has been featured in 356,000 videos since the end of October. The song is about all things designer and high-end. It’s no wonder TikTokers are using it in their videos about money. 

Who is Saucy Santana? 

Born Rashad Spain on Oct. 8, 1993, in Tallahassee, Fla. Saucy Santana is a rapper, makeup artist, reality TV star and TikToker with 2.1 million followers. 

Saucy Santana began their music career by working as the hip-hop duo City Girls’ makeup artist. In 2019, they released their debut single “Walk Em Like A Dog” on SoundCloud. They are also a recurring guest on Love & Hip Hop: Miami. 

Saucy Santana has had huge viral success in 2021 on TikTok with their songs “Walk,” “Here We Go” and now “Material Girl” sparking viral challenges. 

The “Material Girl” challenge

Saucy Santana premiered the music video for “Material Girl” on YouTube on Jan 15, 2020. 

Then on Oct. 24, the user @queenofpembroke uploaded the song’s “bass-boosted” remix to TikTok. 

@saucysantana

Inspired by the Original Material Gworl @madonna 💕

♬ original sound – Saucy Santana

On Nov. 18, Saucy Santana dropped a snippet of “Material Girl” on TikTok.

“Inspired by the Original Material Gworl Madonna,” they wrote in a caption. 

The song (and its “bass-boosted” remix) quickly took off on the app. People use the song to soundtrack their ostentatious behavior or to show how they’re hustling to make money. 

Influencer Jackie Aina used the song when she did an unboxing of some seriously luxe Tom Ford shoes. 

“I made $7,000 last week as an online girlfriend so I just flew my friends out for a vacation,” @miamoolah said in a video with the song.

“POV: You donate plasma two times a week so you have money for your nails and new clothes without having to work,” @caroleshamelnasr said while donating plasma. 

TikTok chihuahua @pennythepotatodog was the ultimate “material gworl” when she rocked a pearl necklace.

@mjluvsmangoes

yes i look half dead but i had to go to my early grind 🤪😏 #ny #nyc #li #MATERIALGIRL #recycle

♬ original sound – 𝖰𝖴𝖤𝖤𝖭

“Recycling bottles until I have enough money to get a car,” @mjluvsmangoes explained in a video

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