Maximalism is making a comeback. It’s all about making fashion fun again.
For a bit of history, the minimalist movement followed the 2007 Great Recession. Opulence was pared back (and considered tacky) in favor of simple, clean aesthetics because people simply had less money to spend.
But when closely examined, minimalism only reinforced classist and racist notions. An immaculate, minimalist home became an inaccessible aspiration. Meanwhile, intricate and ornate designs are staples of numerous cultures, and rejection of such aesthetics has long been rooted in colonialism and racism.
Thus, a maximalist backlash followed and is finally coming to a head in 2022. Maximalism was once criticized for fetishizing objects and consumption. But this time around, it’s more about making what you have and what’s available to you work together. And it’s about using this newfound synergy to create an aesthetic that best expresses who you are.
Here are a few influencers that will inspire you to embrace your maximalist self.
Clara Perlmutter // @tinyjewishgirl
Perlmutter has over 753,000 followers on TikTok. She’s known for styling unusual, retro and eclectic pieces. She became an influencer while studying at the New York University Gallatin School of Individualized Study. Perlmutter has worked with brands and clients like Heaven by Marc Jacobs, 3.1 Phillip Lim and Paper Magazine.
In this video, she styles one of her best accessories, her “bald head.” Perlmutter used futuristic glasses, denim printed boots, mixed prints and a yarn balaclava.
Caroline Vazzana // @cvazzana
With 226,000 TikTok followers, Vazzana fancies herself “a modern-day Carrie Bradshaw” and has the closet to prove it. The author of Making It in Manhattan, digital editor and fashion designer combines colorful, luxury fashion pieces to create vibrant looks. Expect lots of sequins.
After sitting in on shows by Christian Siriano, Anna Sui and Missoni, she is excited about 2022 fashion trends.
“What I expected that I would see — and then I did — was this rebirth of fun fashion,” Vazzana told Footwear News. “I think people are dying to wear color and to break out and to wear something fun and exaggerate their styles and think over the top because they haven’t been able to for the past year.”
Check out Vazzana’s fashion evolution. She didn’t always embrace her maximalist sensibilities, at least not until she stopped caring what others thought.
Anna Golka-Yepez // @annagolkayepez
With over 50,000 TikTok followers, Golka-Yepez takes her maximalist style to the thrift store. After studying fashion design at the London College of Fashion, she devotes her TikTok to styling secondhand pieces to create unique looks.
Her petticoat and vintage sequined jacket look shows just how interesting and thoughtful her looks are.
Sara Camposarcone // @saracampz
Camposarcone has over 353,000 TikTok followers. She focuses on sustainable maximalism for anyone who might find the two ideas contradictory. Her looks are full of color and texture and often reference pop art.
In this video, Camposarcone explains how to get the maximalist look using pieces from her closet.
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