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When it comes to lipstick, finding a product that’s long-wear and in the right shade can feel impossible. However, according to numerous TikTokers, the lipstick we’ve all been waiting for might already exist — and it’s under $10.
The lipstick on every TikToker’s lips — literally — is the Maybelline SuperStay Matte Ink Liquid Lipstick. The viral beauty staple comes in dozens of shades and promises up to 16 hours of coverage.
The Maybelline Superstay Matte Ink Lipstick first went viral earlier this year when the company sponsored a #MatteInkChallenge on TikTok in India. The makeup brand created a special filter that allowed users to try out some of the most popular shades of the lipstick without ever leaving their homes.
Shop: Maybelline SuperStay Matte Ink Lipstick, $7.98
The campaign seems to have inspired some word-of-mouth marketing on TikTok, even months later. Recently, on Nov. 16, user Ashlyn Vanhorn praised the product in a now-viral video, noting that’s it “really changed my game when it comes to throwing myself together in a quick moment.”
In her video, Vanhorn explains that when she needs to get ready quickly, she simply puts on some red lipstick. However, it can’t be just any red lipstick; she specifically wears Maybelline SuperStay Lipstick in the Pioneer shade because, she says, it’s “kiss-proof.”
Vanhorn’s video inspired many other TikTokers to give Maybelline SuperStay a try — and they were not disappointed. User Angel Mcneil, for instance, immediately drove to Ulta to pick up a tube of the red lipstick after watching her video, and after trying it for herself, she “was shook.”
People have nothing but good things to say about this long-lasting product.
“Omg I have so many different shades of this lipstick — it’s incredible!” one person noted.
“This lipstick is superior to literally anything else,” another added.
“I love that one soooo much!!” a third wrote. “It’s my fav!”
Items have a tendency to sell out quickly once they go viral on TikTok, so make sure to get your Maybelline SuperStay before it’s out of stock!
If you enjoyed this story, read about the only four products you need in your skincare routine, according to a TikTok dermatologist.
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