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If you take a stroll down the beauty aisles at your favorite stores, you may notice that the mens section could use a
bit lot of TLC. On one hand, the antiquated idea of taking care of one’s skin being inherently female creates a situation where men don’t feel like they can explore makeup and skincare regimens. Take that and pair it with brands solely showcasing women on their packaging, women and female-identifying persons as brand ambassadors, and products that contain ingredients without taking into account hormones and facial hair. Sorry fellas, y’all could use a bit of love.
The weirdest part — at least to this beauty editor — is although there is still a major taboo that exists around men’s skincare, the men’s beauty industry itself is growing. In 2014, the male grooming market was valued at $6 billion in the U.S. alone and $33 billion globally, according to Racked. And if you’re thinking those numbers are all coming from razors and hair maintenance, think again: That same study showed that 43 percent of American men used skincare products that included moisturizers, anti-aging creams, eye gels, luxury facial cleansers, and concealers.
Now, there have been some high-end companies and brands that have sought to offer men skincare lines, but there’s still a huge gap in the market for affordable brands that don’t compromise the integrity of the product.
That’s why I was very excited to learn about Menly, a company that offers “responsibly-sourced ingredients” in their skincare products specifically tailored for men.
On the site, they have box sets as well as add-on products, making it perfect for both the skincare enthusiast and the beginner. Customers can choose between a one-time purchase and a subscription, which I love because we love options over here!
Here’s a rundown of the offerings on the site:
Shop: The Essentials Box, $15
The essentials package features a face wash, a face tone and face moisturizer.
Shop: The Deluxe Box, $30
The deluxe box comes with a face wash, face scrub, face toner, face serum, four face masks and a face moisturizer.
Shop: Face Moisturizer, $7.50
The moisturizer is packed with ceramides, hyaluronic acid, vitamin E and vitamin B3.
Shop: Face Serum, $7.50
The serum has ingredients like hyaluronic acid, vitamin A and vitamin B3.
Shop: Face Wash, $7.50
The face wash includes panthenol, which is known for its soothing and repairing properties for the skin.
Shop: Face Toner, $7.50
The face toner features both aloe vera gel and witch hazel, instantly soothing the skin and rebalancing your pH levels.
Shop: Face Scrub, $7.50
The face scrub is packed with essential oils (grape seed oil, rose hip oil, sweet almond oil) that provide a natural fragrance while also unclogging pores and helping to prevent acne.
Shop: Face Mask, $7.50
Not only do you get four face masks, but with ingredients such as dead sea mud, bentonite, kaolin and aloe, you are bound to get a face that is hydrated and refreshed.
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