Who is Monica Mamudo? ‘Your Brazilian big sister’ educates TikTok about her culture

Monica Mamudo, a TikTok user with more than 850,000 followers, hopes to become your “Brazilian big sister.” She’s known to her followers as “Momo.”

Though many of her TikToks are in Portuguese, the Los Angeles resident’s posts provide a unique take on Brazilian culture and combat stereotypes especially prevalent in the United States.

Mamudo spoke to In The Know’s Kelsey Weekman about what she hopes to accomplish with her platform.

Tell us a little bit about yourself.

I was born in Lisbon, Portugal, and moved to Brazil when I was two. My dad is Brazilian, so I am too. You can find me anywhere under the username @monicamamudo.

@monicamamudo

quem sentiu falta desse quadro?! 🥺🤡🇧🇷💚 frases: @greengodictionary #comédia #brasileirosnoseua #tiktokbrasil

♬ original sound – momo

What kind of content do you post and why?

I post about cultural differences between Brazil and [the] United States and try to dismantle the stereotypes that surround Latina women and Brazilians.

What inspired you to become a creator?

I’ve always created content for the internet, but the pandemic gave me more time to explore my storytelling skills. Oof, do I love storytelling! I think I would say it was people being curious about me and my own desire to show everyone my culture, along with the extra time.

What other creators or figures in your life have inspired your work?

My dad and my mom. My mom is always so expressive in her stories and my dad has tons of them. I think I’m a mix of them both, but other than that, no one really inspired my content. It was more of a lack of people talking about cultural differences. Growing up and seeing all those people who don’t look like me on TV, I always said I want to be someone other girls could relate to.

@monicamamudo

@noahschnapp it’s all up to u now!!! and also: nós te amamos! (we love you!) 🇧🇷♥️✨ #tiktokbrasil #brasileira #learnportuguese #fyp #fy #noahschnapp

♬ original sound – momo

What’s your favorite project you’ve worked on thus far?

Unfortunately, I can’t tell you that yet, but it was a huge brand that I never thought would have seen me. I was so honored when they chose me, and it will be out soon.

What’s a misconception people have about you (in real life or online)?

That I’m rich! I don’t know why people think that. I work my butt off to have everything I own and I’m proud of that. But people assume I don’t do anything and my parents just give me money.

What’s the most important lesson you’ve learned since achieving viral fame?

I think being [careful] about which people who are not in the spotlight [are brought into] the spotlight. I don’t care about people attacking me, go ahead — I’m the one being exposed. I love sharing my parents’ audios, for example, but I hate when people drag them … or [find] something bad to say about them. I love sharing my life, but now I am wary of who and what I can share because people will find ways to be mean to those who are close to you.

What advice would you give to young people hoping to follow in your footsteps?

Have a good therapist and a solid friend and family group. They will be your base. I couldn’t get through half of the things I did without support and good mental health. 

What’s your ultimate goal for your page?

I think I want to expand to something huge! I want to be known as the Brazilian big sister and be a reference to Brazilians everywhere, showcasing the realness of it all.

What’s the weirdest corner of the internet you’ve ever encountered?

Internet trolls. I’m like … you’re really out there just saying mean comments on someone else’s video … for what? Fun? Are you good? Just scroll on and focus on what makes you feel light or makes you feel good or something! 

Editor’s Note: Responses have been edited for length and clarity.

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