What is the ‘never ask a…’ meme?

A meme from 2013 is making a comeback on social media. Here’s why you’re seeing all those “never ask a woman her age” memes again. 

If you’ve been active on social media, you may have run across this popular meme. Split across three panels, it usually starts with “Never ask a woman her age, a man his salary and…” The third line is the one that people switch up to something clever like “… and a mommy why she kissed Santa.” 

Here’s what the classic meme means and why it’s popular again in 2022.

What is the “Never ask a…” meme? 

The meme follows a simple three-panel format, “Never as a woman her age, a man his salary and X.” The meme creator is supposed to insert the third variable, a popular one is, “a student their percentage.” The subtext of the punchline is, “All three are going to lie to you.” 

The meme is believed to have been started by a Facebook user named Jadoo ki Jhappi on Feb. 20, 2013. It circulated on various Facebook pages for a while and then in April 2019, it started to spread on Reddit in a more politicized form. 

On Feb. 19, 2022, Gen Z picked up the trend after someone posted a new version on Twitter. The user @jacksonbunz tweeted, “Never ask a woman her age, a man his salary and an indie musician why their parents’ names are blue on Wikipedia.” 

The commentary about nepotism received over 269,000 likes.

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