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It’s us again, back with another episode of “The Flip” — In The Know and Complex’s latest show that gives sneakerheads pointers on what to buy and resell. This week, sneaker expert Racks Hogan answers whether the Supreme bubble will ever burst.
Founded by James Jebbia in 1994, the skateboarding shop and clothing brand has been a staple among streetwear enthusiasts. Since it was first established in New York City, Supreme has opened stores in Los Angeles, London and Tokyo due to high demand (despite the fact that the brand itself spends very little on marketing). Furthermore, over the past few years, it has released some sought-after — and pricey — collaborations with several high-profile labels, including Louis Vuitton, Bathing Ape, Fila, Nike, Timberland and Lacoste.
But, like many streetwear brands (think Fubu, Rocawear and Enyce), Supreme faces the risk of fading in popularity over time. As more ambitious and burgeoning brands enter the streetwear market, more established ones like Supreme face increasing competition. Still, if you’re a diehard Supreme fan, there’s nothing to worry about, according to Hogan.
“As long as there’s new blood involved in the game, people that basically missed out when they couldn’t afford it but can afford it now, that bubble will never burst,” he says. “The interest is always going to be there. There’s always going to be someone who has a nostalgia or an attachment to something that they may have missed out on because they wasn’t financially aware or ready but now they are and they can go back and get it.”
Supreme aside, let’s get straight to this week’s drops.
Remember when we said New Balance is on the come-up again? We weren’t kidding. The sneaker brand recently released a fire collaboration with Salehe Bembury, the vice president of sneakers and men’s footwear at Versace. For this particular shoe, Bembury, who previously designed at Yeezy and Cole Haan, drew on the Antelope Canyon in Arizona for inspiration. The sneaker, which comes in an orange, yellow and magenta colorway, has the upper of the New Balance 2002 and the outsole of the New Balance 860v2.
While the collaboration retails for $150, its price can jump to as much as $600 in the resale market, Hogan says. So, in sum, definitely cop this if you want to make some extra cash.
Adidas Yeezy 350 V2 “ABEZ”
It seems like Adidas has been consistently churning out different colorways of the Yeezy 350. Just a couple weeks ago, the sneaker giant released a carbon colorway that, Hogan says, can fetch nearly double its price in the resale market.
As far as the “ABEZ” is concerned, however, don’t expect much. Hypebeasts can still probably command about an extra $100 or $150 in the market with this light tin colorway, which retails for $220. What they actually make in profit ultimately depends on shoe size, of course.
Following Michael Jordan’s retirement in 2003, the Jordan brand has attempted to maintain interest among sneaker disciples with some creative designs. Sadly, the Air Jordan 35 “Center of Gravity”, with its humongous Zoom Air bags and Flightwire system, falls flat, Hogan says. Though the sneaker does pay tribute to some of the Jordan brand’s earlier models (including a recognizable tongue top and molded achilles foam), it just doesn’t have enough pizzazz.
The sneaker’s MSRP is about $180 — a cost that might not be worth the buy unless you really love the design.
If you enjoyed this story, you might want to read about the safest sneaker brands to bet on if you want to flip some kicks.
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