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Christmas is slowly approaching, and that means shoppers are scrambling to find gifts for their friends, families and significant others. It also means that sneakerheads are looking to strike gold in a resale market where there’s a possibility — even if it’s a slight one — of either nabbing an exclusive pair of sneakers at a decent price or selling one for some major money.
For buyers, there’s a chance to negotiate deals on sneakers that would have otherwise sold at top dollar if not for the spirit of gift-giving. For resellers, there’s a huge opportunity to capitalize on sneakers that potential buyers might want to get as a gifts. Either way, it’s a win-win situation.
And, lest we forget, let’s get to this week’s Christmas-related drops.
This year, Nike took one of its most popular models and decided to give it an “ugly Christmas sweater” makeover, integrating a red-and-white sweater knit in the toebox, tongue and quarter while constructing the strap out of a green sweater knit. With the exception of the lining, laces and sole, the rest of the sneaker is dressed in burgundy leather. As a tribute to Santa Claus himself, the sneaker also has an ultra-plush white liner — a reference to the character’s fluffy coat.
Despite all of this, the sneaker isn’t expected to do well in the resale market, according to Hogan.
“Even though it has the Christmas theme going for it … that don’t mean it’s one of them things that’s gonna flip or sell, resell in the streets,” he said.
In a bid to compete with Converse and Adidas in the basketball sneaker market during the 1970s, Nike released a series of prototypes, one of which later became a full-fledged product. At the time of its release (1973), the Nike Blazer was marketed as the company’s best basketball shoe, consisting of a leather upper, mesh nylon tongue and a textured vulcanized rubber sole. Since then, the sneaker has seen multiple iterations and become more of a lifestyle shoe.
Ahead of Christmas, Nike is releasing a holiday-themed version of the Nike Blazer Mid. The dark-atomic-teal-and-university-red colorway is a nod to the holiday itself, but there’s not much to be merry about when it comes to its resale value, Hogan said.
In 2009, Nike dropped the LeBron 7, the first Air Max LeBron shoe with Flywire technology. Designed by Jason Petrie, the sneaker differed from its predecessors in one major respect: layering. The shoe’s upper was significantly lighter but sturdier than previous LeBrons.
With its white, maroon and gold colorway, the 2020 version of the sneaker is a shout-out to Christ The King High School, which boasts one of the best basketball programs in the nation. But, like the two sneakers we just highlighted above, don’t expect it to resell for much. The LeBron 7 has always been a hit-or-miss among collectors.
If you liked this story, check out why sneaker sizes matter in the resale game.
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