The $1,000 steak at Miami’s Papi Steak restaurant is more of an experience than a meal.
The wild food order — with a parade of celebrating employees and a glowing, golden briefcase — is going viral, thanks to a TikToker named Ash Liv (@ashlivvv).
In her clip, the TikToker showed what happened when her table ordered one of the four-figure steaks. First, a trio of waiters ran up to their table dancing with a mysterious briefcase in hand.
The wagyu tomahawk, officially called the “beef case,” landed on Papi Steak’s menu in 2021. Its name and presentation are a direct reference to the cryptic briefcase in the movie Pulp Fiction, which — depending on the fan theory you subscribe to — may or may not have contained a gangster’s soul.
This briefcase is a little less spiritual, although the experience of watching it open does echo the reaction of many characters in Pulp Fiction. The waiters reveal the steak with a laser show, customized pump-up music and a smoke-inducing branding ritual.
Since its debut, the beef case has become a source of viral fame for Papi Steak. The restaurant’s own TikTok page is full of clips featuring the meal — including one in which Rae Sremmurd rapper Swae Lee brands the tomahawk himself.
Meanwhile, Liv’s video gave the restaurant even more attention. Her clip drew over 10 million views and plenty of excited comments.
“Serving steak like it’s bottle service lol I like it,” one user wrote.
“I would think I’m at the club,” another added.
Others, however, couldn’t get past the price.
“Y’all paid $950 for the waiters to say ‘ayyyyy,'” one user wrote.
“I got the experience for free on TikTok … I’m good now,” another added.
The $1,000 is just the latest wild food experience to go viral on TikTok. In 2020, users began posting videos featuring a one-of-a-kind Hawaiian-themed Chick-fil-A. More recently, a TikToker shared footage of an Egyptian KFC with an incredible view of the Great Pyramids.
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