Parade is making sustainable fashion inclusive one undergarment at a time

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change. 

In The Know is proud to celebrate women-owned businesses. During Women’s History Month, our team will highlight a new women-owned business each day. We encourage you to support today and beyond.

At first glance, underwear may not seem luxurious. However, anyone who believes that hasn’t tried Parade panties. 

Founded by Cami Tellez, Parade tells the story of sustainable, size-inclusive comfort. Quickly becoming one of Gen Z’s leading underwear brands, Parade offers briefs, thongs, boy shorts and more in sizes XS to 3X. Plus, Parade panties start at just $8 a pair.

Shop: Universal Hip Hugger, $8

Credit: Parade

The brand’s newest and most sustainable innovation is its Universal line. According to the brand, the Universal line is carbon neutral, Oeko-tex certified and made from 100 percent organic cotton. Plus, the new Universal designs are completely seamless, so they won’t show under your thinnest leggings. Best of all? They’re all free of toxic dyes as well. 

Since its initial launch in late 2019, the brand has gone on to introduce a line of mesh-only options, a variety of underwear packs as well as sweatshirts. You can even build your own pack of your favorite Parade panties to help you save.

Just this year, the brand had its first collaboration with Juicy Couture, which included a limited-edition line of underwear to represent the nostalgic era of Juicy Couture tracksuits.

Parade is less than two years old but has already sold thousands of undies. The level of comfort they offer is wild, and Parade fans know that sizes and packs don’t last long. Be sure to snag your size while it’s in stock. 

Shop: Silky Mesh High Cut Thong, $11

Credit: Parade

Shop: Re:Play Mid Rise Boyshort, $11

Credit: Parade

Shop: Silky Mesh High Rise Cheeky, $11

Credit: Parade

If you liked this story, you might also enjoy Jade Swim’s chic and sustainable pieces that are summer staples.

More from In The Know:

FFORA is changing the conversation around accessible fashion

Topicals is the skincare brand addressing chronic skin conditions

Our Place Launches new ‘red hot’ Always Pan with two bonus items in celebration if the Lunar New Year

Girl Boss Brands: Shop 11 female-founded beauty lines

Listen to the latest episode of our pop culture podcast, We Should Talk: