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At first glance, underwear may not seem luxurious. However, anyone who believes that hasn’t tried Parade panties.
Founded by Cami Tellez, Parade tells the story of sustainable, size-inclusive comfort. Quickly becoming one of Gen Z’s leading underwear brands, Parade offers briefs, thongs, boy shorts and more in sizes XS to 3X. Plus, Parade panties start at just $8 a pair.
Shop: Universal Hip Hugger, $8
The brand’s newest and most sustainable innovation is its Universal line. According to the brand, the Universal line is carbon neutral, Oeko-tex certified and made from 100 percent organic cotton. Plus, the new Universal designs are completely seamless, so they won’t show under your thinnest leggings. Best of all? They’re all free of toxic dyes as well.
Since its initial launch in late 2019, the brand has gone on to introduce a line of mesh-only options, a variety of underwear packs as well as sweatshirts. You can even build your own pack of your favorite Parade panties to help you save.
Just this year, the brand had its first collaboration with Juicy Couture, which included a limited-edition line of underwear to represent the nostalgic era of Juicy Couture tracksuits.
Parade is less than two years old but has already sold thousands of undies. The level of comfort they offer is wild, and Parade fans know that sizes and packs don’t last long. Be sure to snag your size while it’s in stock.
Shop: Silky Mesh High Cut Thong, $11
Shop: Re:Play Mid Rise Boyshort, $11
Shop: Silky Mesh High Rise Cheeky, $11
If you liked this story, you might also enjoy Jade Swim’s chic and sustainable pieces that are summer staples.
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