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One of the comfiest and most sustainable brands out there just did the unthinkable: dropped a nostalgic Parade x Juicy Couture collection. Yes, Parade, the Gen Z underwear brand, and Juicy Couture have joined forces.
In what seems like a match made in heaven, the Parade x Juicy Couture line marries the 2000s nostalgia trend with today’s sustainable mindset. If you didn’t know, Parade’s underwear are 85% recycled polyamide and unimaginably comfortable. Now, the brand has now added the Juicy Couture logo onto several Parade underwear styles. The collab also includes a custom Parade x Juicy Couture scarf designed by artist Jeanette Hayes.
In addition to its popular underwear, Parade is also well-known for its packs. Unsurprisingly, the Parade x Juicy Couture line includes a few fun packs that come with a velour pouch and make great stocking stuffers. The Dude, Where’s My Couture Pack features a Parade thong, a black Juicy logo brief and the collection scarf. You should also think about snagging the four limited-edition silky mesh styles in pink, navy, moss green and black polka dot that make up the Hollywood Forever Pack.
Thankfully, many bodies can comfortably rock the Parade x Juicy Couture pieces as Parade’s underwear are available in sizes XS-3X.
Given just how iconic this collab is, the Parade x Juicy Couture items won’t stay stocked for long. Check out some of the packs you can shop from the Parade x Juicy Couture line below.
Shop: Dude, Where’s my Couture Pack, $42
Shop: Buy Me Stuff Pack, $48
Shop: The Joy of Bling Pack, $88
Shop: Parade Scarf, $22
Shop: Hollywood Forever Pack, $54
If you liked this story, you may also enjoy Juicy Couture’s new anniversary collection.
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