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The brand’s 2021 campaign, shot by Micaiah Carter, celebrates “the power of self-expression through hair, inspiring consumers to embrace their distinct beauty and explore their personal style,” according to a press release.
Harlow, a model with vitiligo, constantly defies the rules of mainstream beauty. Winnie may be a fashion ‘It’ girl, but the model says that beauty has always played an important role in her life.
“Partnering with an iconic brand like Paul Mitchell is close to my heart, as my mom was a hairdresser. I loved seeing her transform a client’s hair, put a smile on their face, and leave them happy and ready to rule the world,” Harlow said in the release.
It is exciting to see more representation across the beauty industry, especially when it comes to proper hair care for all hair types.
Shop some of Paul Mitchell’s best hair care products below.
Shop: Paul Mitchell The Original Leave-In Conditioner, $7.89+
Shop: Paul Mitchell Awapuhi Shampoo, $5+
If you liked this post, check out Nothing says ‘winter comfort’ quite like this reversible teddy cardigan.
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