Peach & Lily is the Asian-owned skin care brand that brought the Korean beauty trend to the masses

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Korean skin care has been one of the most trusted and well-known practices for decades. Over the past few years, it’s become particularly popular in Western culture, and the Asian-founded brand Peach & Lily is one of the first brands that brought Korean skin care to the masses.

Started by New York City-based South Korean businesswoman Alicia Yoon, Peach & Lily prides itself on empowering everyday people to transform their skin, no matter their respective skin care concerns, struggles or goals. The brand provides easy-to-understand knowledge about Korean skin care products and has a large arsenal of well-curated picks to choose from, including some that are created in-house.

One of Peach & Lily’s most recognizable products — and arguably one of the most viral Korean skin care products in recent memory — is the Glass Skin Refining Serum. After its initial release, one bottle sold every three minutes!

Peach & Lily Glass Skin Refining Serum, $39

Credit: Peach & Lily

Backed by skin care professionals and enthusiasts alike, this serum gives you “glass skin” — a popular Korean skin care term — with just one use. The term essentially means clear, luminous, bright and seemingly transparent skin.

The powerhouse product also tackles and helps treat tons of skin care concerns like acne, dullness, dryness, fine lines and wrinkles, firmness, oiliness, redness, pores, sensitivity and more.

After releasing this No. 1 best seller, Peach & Lily expanded its core collection with a few more products, including the Glass Skin Water-Gel Moisturizer, the Transparen-C Spot Treatment and more.

In addition to its own products, Peach & Lily curates skin care best sellers from several other trusted or underrepresented Korean skin care brands. In fact, only 5% of what Peach & Lily vets makes the cut onto the website to ensure that customers are getting the best of the best.

Today, Peach & Lily is also available at third-party beauty retailer Ulta.

Check out a few best sellers from both the Peach & Lily Collection and curated brands below.

Peach & Lily Glass Skin Water-Gel Moisturizer, $40

Credit: Peach & Lily

Peach & Lily Transparen-C Pro Spot Treatment, $43

Credit: Peach & Lily

Peach Slices Acne Spot Dots, $4.49

Credit: Peach & Lily

May Coop Raw Sauce, $43

Credit: Peach & Lily

In The Know by Yahoo is proud to partner with Gold House to highlight and celebrate AAPI-owned businesses during Asian American and Pacific Islander Heritage Month and beyond.

About Gold House
Gold House is the leading Asian and Pacific Islander (API) changemaker community, fighting together for socioeconomic equity. Through a suite of innovative programs and platforms, the organization unites, invests in, and promotes API creatives and companies. Founded in 2018 to unify the API community through the launch of Crazy Rich Asians, it has since become the first API call for every film studio and streaming platform for cultural consultation, investing in the next generation of top creatives, creative project launches, and more. To learn more, visit or follow @GoldHouseCo on Instagram, Twitter, Facebook, and LinkedIn.

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