Fashion has never been afraid of embracing nostalgia. With the ’90s and 2000s revival in full swing, it’s no surprise that stuffed animals are back too.
While Beanie Babies were all the craze back in the day. Plush toys, AKA plushies and stuffies, are all the rage again with grownups and young adults being their biggest fans. It’s not just collectors from fandoms stocking up on their favorites either.
High fashion brands like Louis Vuitton, Marc Jacobs and Moschino are putting stuffed animals on the runway. Meanwhile, the hashtag #plushies has over 1.5 million posts on Instagram, while #stuffies has over 457,000, featuring slews of photos of plush toy collectibles.
“A lot of this has to do with ’90s and early 2000s revival. Posing with teddy bears was really popular during this time,” she explained. “A lot of those teddy bear photoshoots of the 2000s were quite creepy.”
She cites Britney Spears’ infamous Rolling Stones cover as an example of how the aesthetic was used to both infantilize and sexualize women.
“Now it’s less creepy and more of a reference to childlike elements that are already popular across fashion elsewhere,” she said. “I think we’re looking for the carefreeness of childhood during these uncertain times.”
The TikToker also mentions the popularity of sets that are made to look like old childhood bedrooms as being on-trend. The maximalist aesthetic is also a response to the once-popular minimalist movement.
People also seem to be obsessed with Squishmallows, a line of soft, huggable toys with over 800 collectible characters.
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