Popeyes is causing a wave of excitement online thanks to an unorthodox new giveaway.
Announced through a video shared to Twitter on March 22, the “Fried Chicken and Chill” campaign claims to offer a no-strings-attached streaming login for 1,000 customers. Popeyes claims it will be “sharing” its Netflix password with all 1,000 of them.
“Where we come from everyone is family,” an advertisement for the giveaway says. “And families share video streaming accounts.”
Now, it’s not technically legal to share one Netflix login with 1,000 people, as the streaming platform restricts even its premium accounts to watching on four devices at once. You can share passwords an unlimited number of times — theoretically — but not all of those people can use the account at once.
The good news? That doesn’t seem to be the case here. Popeyes may be advertising that its “sharing” a login with its “family,” but in reality, the chain appears to be giving out new logins altogether.
To enter the competition, customers simply post a photo of themselves eating Popeyes to social media, along with the hashtag #ThatPasswordFromPopeyes. The first 1,000 people to do so will get that much-coveted free login.
Given the hype around the campaign, it’s possible the subscriptions have already been given out. But regardless, it’s worth sharing a photo if only to engage with other online customer reactions, which have been fervent, to say the least.
“Does this count? Currently at work,” one Twitter user wrote, sharing a photo of herself cooking a batch of Popeyes chicken from inside one of its restaurants.
Others shared photos of stock images in an attempt to trick the chain, while some simply rushed to snag their free login. Several users also praised the campaign itself, calling the idea a “brilliant campaign.”
“Smart a** marketing, I can’t be mad,” another added.
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