Popular astrology app messes up with tone-deaf meme

Co—Star, the popular astrology app that spawned a meme format over its push notifications, is in serious hot water after posting a tone-deaf image on their Instagram account related to recent police brutality protests.

Protests have continued all over the U.S. in response to the recent killings of Ahmaud Arbery, George Floyd and Breonna Taylor, as well as the numerous Black people who have lost their lives to police brutality.

The post was titled “At the demo” and listed out what each zodiac sign would be doing at Black Lives Matter demonstrations. The format is common among astrology meme accounts where there’s a singular prompt and 12 different answers for each sign. A Twitter user was able to screenshot and share the image, which has now received over 12,000 retweets.

According to the tweet, Co—Star’s initial reaction to the backlash was to update the caption to say these were “demo tips.” Still, the explanation didn’t make any sense, given several points written in the post —  for example, Pisces “leav(ing) their phones at home (by accident, but still)” is not a tip.

Following more angry comments, Co—Star changed the caption a second time and said, “These are all things everyone should be doing if you attend a protest, regardless of sign.” 

Finally, the post was taken down and replaced with a gallery of actual protest tips and an apology.

“We’re sorry. On Wednesday, we made a post that presented protesting tips in a meme format,” the caption began. “Talking about the struggle against police violence and anti-Black racism in this manner was insensitive, misguided and wrong.”

“We thought that putting these important tips in a meme format would be a palatable way to share the things we’ve learned about keeping each other safe in the street. The intent was not to minimize the protests, but to make them feel less scary; to encourage people to take action,” the post continued.

The response still appears divided on the apology, with some on Twitter advocating for people to delete their Co—Star accounts and others on Instagram expressing thanks to the company for actually typing the words “We’re sorry.” Although it’s clear in the caption that “We’re sorry” was an update added two days after they posted the gallery on Instagram.

Activism isn’t limited to standing on the frontlines, here are places you can donate to, to help the Black Lives Matter movement and the protestors.

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