What our shopping experts are buying on Prime Day from Amazon, Walmart and more

This article is brought to you by Walmart and created by In The Know’s commerce team. If you decide to purchase products through the links below, we may receive a commission. Pricing and availability are subject to change.

In The Know is dedicated to bringing you the best Prime Day deals across the internet. Be sure to bookmark our full guide to Prime Day 2021 coverage, and sign up for our ICYMI newsletter for exclusive deals.

To say shopping during Prime Day is a frenzy is an understatement. Between the competing sales at different retailers and the lightning deals that are only up for grabs for a few hours, snagging just a few items you love can feel like a real feat.

That is where the shopping experts come in! Rather than sort through the countless Prime Day deals yourself, why not take a cue from what the pros are putting in their carts?

Now that the shopping experts here at In The Know have had a chance to review all of the best Prime Day deals, we are finally ready to reveal our Prime Day 2021 editor’s picks. These are the items we are stalking, price comparing and actually buying with our own money.

Which items made the cut for our Prime Day 2021 editor’s picks? In The Know’s shopping experts are buying up Apple products and TVs while they are on sale. The prices are unreal, and the ratings and reviews do not lie.

Still need a bit more inspo? Read on below for some additional Prime Day 2021 editors picks.

P.S. Don’t miss all of our Prime Day 2021 coverage. You will find markdowns on everything from Calvin Klein underwear to headphones galore.

1. Apple TV 4K 32GB, $99 (Orig. $169)

Credit: Amazon

“I’m pretty sure I have the very first edition of Apple TV that was ever made. Shockingly, it still works fine, but I live in mortal fear that it will die any day now because I’ve had it for so long. Currently, I have the Apple TV 4K 32GB in my Walmart cart and am pretty close to buying it. I just need to make sure there are no other deals at Walmart I’m missing before I check out.” — Jeanine Edwards, Commerce Director

2. Insignia NS-24DF310NA21 24-inch Smart HD 720p TV – Fire TV, $99.99 (Orig. $169.99)

Credit: Amazon

“I’m currently working on putting another TV in my second room. I love smart TVs and how easily they work, especially with a Firestick. I’ve had my eye on this 39-inch TV that’s now less than $180, which is really affordable if you’re an avid TV watcher or movie buff, in my case.” — Jamé Jackson, Senior Beauty Editor

3. Crest 3D White Professional Effects Whitestrips Teeth Whitening Kit, $27.96 (Orig. $44.99)

Credit: Amazon

“Now that face masks are starting to come off, I want to whiten my teeth! These Crest Whitestrips have great reviews and are an awesome deal today at 44% off. These strips can last for up to a year, too, so I’m looking forward to testing them just in time for summer.” — Julia Webb, Commerce Editor

4. Evionsits Produce Saver Storage Containers, $52.99

Credit: Amazon

“I recently joined my neighborhood CSA (community supported agriculture), which means that every other week I get a big box of fresh produce from a local farmer upstate. I absolutely love it so far, but I realized I definitely need better produce storage for my fridge. There’s nothing worse than spoiled berries or wilted greens. This set of three produce storage containers caught my eye because of its unique design to keep produce fresh but still allow it to breathe. For $15 off during Prime Day, how could I resist?” — Brittany Nims, Managing Editor

5. Amazon Halo, $69.99 (Orig. $99.99)

Credit: Amazon

“Having worked from home for the past year and having two children, my health has taken a little toll. Getting the Amazon Halo (for 30% off!) excited me to get my life back on track. I cannot wait to track my sleep and weight loss journey!” — Marc Pierre, Senior Partnerships Manager

6. LIFX Color Wi-Fi Smart LED Light Bulb, $39.99 (Orig. $49.99)

Credit: Amazon

This year, my eyes were on Prime Day for any kind of way to improve my home decor. I love these smart light bulbs from LIFX because they’re a whole package in just one bulb; you don’t need any additional Wi-Fi bridge or dongle! It makes the setup so much easier, especially if you find yourself moving apartments or switching your lights around more regularly. These rarely go on sale, so it’s best to stock up now! — Alan Lewin, Commerce Video Producer

7. VIZIO – 24″ Class D-Series LED Full HD SmartCast TV, $149.99

Credit: Amazon

“My boyfriend finally caved and agreed to put a TV in our bedroom. But, because we live in NYC where space is at a premium, we needed something super small and versatile, and that won’t take up much space at all. We purchased this 24-inch Vizio SmartCast TV while it’s on sale for under $100 at Best Buy during Prime Day and also snagged a TV wall mount that has 180-degree rotation so it’ll work in our odd-shaped space. Unfortunately, the TV mount isn’t on sale, but there are still plenty of alternative Prime Day sales going on Best Buy worth browsing.” — Brittany Nims, Managing Editor

8. Burt’s Bees Night Cream for Sensitive Skin, $8.67 (Orig. $14.99)

Credit: Amazon

“Believe it or not, I’m actually trying to be practical this Prime Day and buy things I’ll actually use. There are a bunch of great deals on beauty products I already use and love on Amazon. I swear by this Burt’s Bees Night Cream for Sensitive Skin, and I was so excited to score these EO Lavender Body Lotions for 25% off.” — Jeanine Edwards, Commerce Director

9. Keurig K-Slim Coffee Maker, $49.99 (Orig. $70)

Credit: Amazon

“This year for Amazon Prime Day, it’s all about time efficiency for me. My significant other bought me a Keurig a few months ago, and I have to say that it drastically reduced how much time I spend throughout the day preparing my coffee. I’m planning on buying a Keurig for my parents, especially since it’s easy to clean, efficient to use and doesn’t take up a lot of counter space.” — Jamé Jackson, Senior Beauty Editor

10. Apple AirPods Pro, $189.99 (Orig. $249.99)

Credit: Amazon

“I purchased Apple AirPods Pro for my dad. Not only do they have a wireless charging case, but they have three different earbuds sizes, so I know he’ll be able to get the best fit possible. He uses earbuds all the time at the gym and during his commute, so I know he’ll love these. Also, they’re $60 off!” — Julia Webb, Commerce Editor

11. Ursa Major Natural Vitamin C Face Serum, $54

Credit: Amazon

“I discovered Ursa Major’s Brighten Up Vitamin C serum last year on Prime Day, and I’m legitimately obsessed. It has a reinvigorating citrusy scent that wakes me up in the morning. It’s also thick enough that it can be used alone as a moisturizer during humid days, but it can also be layered with your favorite moisturizer on dry days. 10/10 would recommend.” — Brittany Nims, Managing Editor

If you liked this story, check out these expert tips for shopping Prime Day deals.

More from In The Know: 

Amazon just revealed that this Calvin Klein bralette is a Prime Day 2021 best seller

These popular Amazon butt-lifting bike shorts are on sale for Prime Day: ‘Quality material that accentuates the right curves’

Amazon marked down tons of the most comfortable New Balance sneakers for Prime Day

Amazon Prime members can snag up to 40% off on smart TVs ahead of Prime Day

Listen to the latest episode of our pop culture podcast, We Should Talk: