7 queer-led brands you should be shopping

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Happy Pride! Annually during the month of June, people around the world celebrate and uplift the LGBTQIA+ community, while honoring the 1969 Stonewall Uprising in New York.

If you want to participate in Pride beyond attending your city’s parade or gatherings, donating what you can to charities and organizations that help uplift LGBTQIA+ people is a great place to start. If you need help finding worthwhile organizations, this charity navigator is a fantastic resource.

And if you’re looking to support queer-led brands with a purchase, keep scrolling to discover seven incredible companies below.

Automic Gold

As a queer, sustainable and inclusive brand, Automic Gold is on a mission to create comfortable and versatile jewelry for all genders and identities. Shoppers will be able to find a wide variety of gorgeous jewelry including earrings, rings, necklaces and charms with products starting at just $39.


Chromat was founded in 2010 by Becca McCharen-Tran, and according to the brand, each collection “explores the intersection of architecture, fashion and technology, producing garments that augment and enhance the body’s performance through innovative design and cutting-edge technical fabrics.”

Humankind Swim

This company is on its way to changing how the LGBTQIA+ community shops for swimwear by using the approach of being “a place to buy a swimsuit that makes you feel comfortable and confident.” And thanks to their free shipping, exchange and return policy, the brand gives you plenty of time to find a suit you love. Right now, you can shop Humankind’s Pride collection.


Founded in 2012, Otherwild is a retail destination, but it’s also a graphic design studio and gathering space created to showcase artists and creators of practically all mediums including cooks, designers, perfumers and dancers. Shop everything from apparel to accessories to apothecary products at Otherwild.

The Phluid Project

The Phluid Project is all about empowering people to feel free to be exactly who they are. The brand’s motto is “Gender-free clothing is our product. Inclusivity is our purpose.” Featuring a wide selection of queer fashion, some of its products feature historic LGBTQIA+ protest slogans and designs.


TomboyX is a gender-inclusive company that creates underwear for everyone, regardless of their size or gender. While the brand is known for its underwear and bras, shoppers will also find loungewear, bags, bodysuits, tees, socks and more on its site. For Pride month, TomboyX recently released apparel with rainbow balloon animals.


Founded in 2013, Wildfang came about from the question: “Why is the fashion industry still clinging to outdated gender norms that serve no one?” This clothing company is behind the popular Wild Feminist merch and also offers gender-neutral button-ups.

If you liked this story, read about how this ‘bold and brave’ beauty brand creates makeup with transgender women in mind.

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