If you didn’t know, the Rare Beauty liquid blush is the most viral makeup product ever. Yes, ever. Since it dropped, the liquid blush has been at the top of everyone’s wish lists — especially the dewy, cool pink shade, Happy. But, honestly, the coven-like following of the highly pigmented liquid blush isn’t surprising. Lately, beauty fans are gravitating toward liquid and cream blush over powder blush.
Of course, this means that Happy and a ton of other shades are often sold out. Luckily, TikTok did what TikTok does best and found an affordable Rare Beauty Liquid Blush alternative: The Makeup Revolution Blush Bomb Cream Blusher.
While the Rare Beauty Soft Pinch Liquid Blush retails for $23 at Sephora and RareBeauty.com, the Makeup Revolution Blush Bomb Cream Blusher is $9 at Ulta Beauty.
Makeup Revolution Blush Bomb Cream Blusher, $9

Available in four shades, the Makeup Revolution Blush Bomb Cream Blusher is a great Rare Beauty Liquid Blush alternative. Both liquid blushes are long-wearing, wildly pigmented and feature a user-friendly applicator. The Makeup Revolution blush is also enriched with vitamin E for an extra dose of skin care goodness.
Just like with the Rare Beauty blush, a little goes a long way. (You’ve been warned!)

TikTok user @rachellldaguanno tried out both blushes on different sides of their face and found that the finish was the same. “I think it’s a dupe, guys! I really do,” they said.
Meanwhile, TikTok user @kisekicarter used it with a full face of makeup. In their review, they say, “It gives such a nice wash of color and it’s so easy to blend out.” We’re obsessed with the soft and girly glam look.
FWIW, the Rare Beauty blush comes in four matte shades and nine radiant shades for a total of 13. Comparatively, the Makeup Revolution Blush Bomb Cream Blusher only comes in four shades.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, $23

Still, the Makeup Revolution Blush Bomb Cream Blusher has been seriously popping off on TikTok and currently has a 4.3 out of 5 stars rating at Ulta, with multiple shoppers saying it’s a great Rare Beauty Liquid Blush alternative. If you’re looking for a more affordable option, just save $14, and the Makeup Revolution Blush Bomb Cream Blusher has you covered. Clearly, it’s worth the hype.
If you liked this story, check out this $30 Amazon dress that’s an exact designer dupe.
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