Rebecca Minkoff and Yahoo’s glamourous NYFW collab features innovative NFTs: ‘We are breaking barriers across fashion and art’

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While New York Fashion Week came to a close on Sept. 12, people can’t stop talking about Rebecca Minkoff’s “I Love New York” collection.

The latest capsule from the designer debuted to the public on Sept. 10 at New York’s iconic Spring Studios. According to a press release from the fashion brand, the new collection “draws inspiration from the city that has shaped [Rebecca Minkoff’s] brand and is a celebration of the brand’s 20th Anniversary.”

Despite the celeb-studded showing (Emma Brooks, Olivia Ponton and Heidi D’Amelio to name a few), the real star was Minkoff’s first-ever collection of brand NFTs. The immersive, live gallery came to life by way of a collaboration with Yahoo and a collage of portraits shot by photographer Cass Bird. As expected, each garment in the new collection was completely on-brand. They featured iconic Rebecca Minkoff motifs such as leather, fringe, chains and stud accents.

For those new to the wild world of NFTs, or non-fungible tokens, Forbes describes them as “a digital asset that represents real-world objects like art, music, in-game items and videos.”

A look at the immersive gallery experience.
Credit: Yahoo

According to a press release from Yahoo, the media company “created a cutting edge, AR museum-like experience for buyers to experience the NFT auction through a platform for Gen Zers and passionate consumers looking to more deeply interact and transact with the growing trend through the sale of photo NFTs, digital garments and more.”

The premier global media and technology company was the Official Innovation Partner of IMG’s New York Fashion Week: The Shows 2021.

However, these NFTs don’t just look good — they also do good. All of the proceeds from this very special NFT auction “will be used to fund a grant for women-owned businesses impacted by the pandemic in New York.”

Minkoff shared: “It has been such a great experience evolving our partnership with Yahoo for the Fall ‘21 NYFW season. Together, we are breaking barriers across fashion and art by introducing a first to market immersive NFT experience for consumers on a global scale.”

The designer went on to say, “Yahoo and the Rebecca Minkoff brand both have a unique edge in the industry, where our focus remains on elevating the consumer experience through the advancement of technology and connection, taking fashion forward into the future.”

Fashion lovers can learn more about this innovative collab on Yahoo, watch a behind-the-scenes video here and pre-order pieces from Minkoff’s “I Love New York” collection on the brand’s website.

If you liked this story, check out Christian Cowan’s NYFW collaboration with Yahoo.

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